Author profile
GameAnalytics
4 min read
#Commentary
Games and Analytics: A look through time
The fear of losing the fun of your game when you start implementing analytics is ever present. But taking a look at the classics from which most developers get their inspiration, will reveal seamless ways of integrating game design and analytics. One of the problems when you start looking at data for your game is that you might get lost in it. Usually, a game developer starts designing a game based on that single spark of inspiration. A radical ambition of creating a fun and memorable experience for players. All too often, the use of analytics and data gets added as an afterthought. A necessary caveat to make informed decisions, not really to make the game better, but to make the game better at putting butter on your bread. To many game creators, therefore, the use of analytics seems alien...
4 min read
From the Bench share their experience with GameAnalytics and AppsFlyer!
As some of you might have heard, GameAnalytics and AppsFlyer have partnered up, to bring game developers an exceptional analytics and attribution solution. By integrating the two tools, game developers will be able to get the full picture of where their players come from and how the different cohorts convert and monetize. This provides great insight into the performance of user acquisition campaigns, and eases the optimisation of these efforts. In this featured interview with From The Bench’s CMO, David Cremades, you can get some great insights on how to get the most out of the analytics and user acquisition tools from GameAnalytics and Appsflyer. Tell us a bit about From the Bench? David: From the Bench was founded in 2008 in Spain. We specialize in the development of sports oriented multi-platform social games, working with the official licenses of...
2 min read
#Product updates
GameAnalytics and AppsFlyer team up!
We are happy to announce that we have teamed up with AppsFlyer! With our analytics engine we support the full lifecycle from acquisition, to retention and to monetization of players. AppsFlyer, is a mobile app measurement, attribution and analytics SaaS platform that allows app developers, brands and agencies to measure mobile user acquisition across all media sources. By integrating the two tools, game develepors will be able to get the full picture of where their players come from and how the different cohorts convert and monetize. This provides great insight into the performance of user acquisition campaigns, and eases the optimization of these efforts. “GameAnalytics supports the data-intensive games industry with custom made reporting, by breaking player actions into trackable data points, such as completion time per level, retention and monetization. But with millions of competitors out there, no matter...
1 min read
#Commentary
The science behind mobile game addiction
A great infographic on why players keep coming back for more...
10 min read
#Commentary
Introducing Clustering IV: The Case of Tera Online
Anders Drachen, Christian Bauckhage and Rafet Sifa provide a couple of examples showing how cluster analysis operates in practice on player data and how to present the results of cluster analysis, in order to make them actionable. This is the last post in its series.
10 min read
#Commentary
Unleash the Power of Events to Drive Revenue in Games
Xing Wang gives game designers some insight on how to effectively leverage events in their games.
8 min read
#Commentary
Navigating the hazards of game data
Effective data capture is vital to delivering games as a service. The trouble is how do we know what the data means? How can we be sure we are asking the right questions?
