Senior Product Manager at GameAnalytics
Ad Revenue From Aequus Now in GameAnalytics
Our collection of Ad Revenue providers is growing. A couple weeks back, we were shouting about Applovin MAX being added into the mix of things. And this time, we’re thrilled to let you know that we’ve just partnered up with Aequus. Meaning you can now analyze your ad revenue from Aequus in your GameAnalytics account. Again, this is another great addition to our analytics platform. Here’s the docs to get you started. And if you want to learn exactly what this means for you, then read on. Let’s get to it. What’s new in GameAnalytics? We added support for impression-level ad revenue data from Aequus (like we did earlier for MAX, MoPub, Fyber, etc) This means you can now: query and filter data for ad revenue metrics from Aequus in the Explore Tool optimize ad revenue from Aequus using A/B...
Ad Revenue Data From Applovin MAX Now in GameAnalytics
A while ago, a bunch of you asked us to add Applovin MAX to the mix of ad networks we integrate with. Well, we’re thrilled to announce that we’ve crossed the finish line, and you can finally analyze your ad revenue from Applovin MAX in your GameAnalytics account. There’s now nothing stopping you from making more informed decisions around your monetization strategy. That’s the biggest news in this update. So if you’re struggling to sit still and want to get started right away, then head to our docs here to grab the integration guide and go go go. But if you fancy digging into the details, then read on. What’s new in GameAnalytics Including the news we mentioned above, here’s what’s changed in GameAnalytics and what you can expect to see next time you log in: We’ve added support for...
New Realtime Dashboard and GameIntel Launch
You’ve probably heard the news. But if you haven’t, we’re thrilled to share that our brand spanking new mobile intelligence platform is here, GameIntel. And it’s filled to the brim with powerful features and data. But that’s just one of the key updates we have for you. We’ve also introduced our new Real-time dashboard into the mix, ready for you to get started and try it out. But before you do, let’s go over the details and what this means for you. (You can check out our previous update here if you need to get up to speed with everything else.) Here’s what’s new: 1. Test our new Real-time dashboard with User ID filtering We’ve redesigned the Realtime dashboard in our GameAnalytics tool. You’ll find it under the GA Labs section on the left menu. And we’ve also added a...
DataSuite, Mobile App, and iOS Consent Status
They say that good things come in threes. Which coincidentally, is just the number of new updates we have for you this month. Here’s what they are: The first update is, we’ve created new pages within our tool for our DataSuite. In short, you can now order the Metrics API and Player Warehouse directly from your GameAnalytics account. The second one, our mobile app is now on Huawei’s AppGallery. So you can download our pocket-sized tool on Huawei devices. And our third and final one, we’ve just added a new dimension to our core analytics tool, called the iOS Consent Status. Let’s dig into the details. We’ve made it easier to order DataSuite Our DataSuite have been out for a while now (essentially more advanced data tools for your studio). Up until now, this was very much a ‘custom order’...
Ad Revenue Data from Fyber & IronSource now Available in GameAnalytics
We’ve been talking about this update for quite some time, and we’re thrilled to announce that it’s here! We’ve now plugged impression-level revenue data from Fyber and ironSource into our GameAnalytics tool. If you’re using Fyber, ironSource, or MoPub, then you’ll be able to see and query key ad metrics from your game directly in your GameAnalytics account. This means you can track how much you’re earning from your ad impressions or optimize your ads through A/B tests. In short, you can now leverage your in-game ads by seeing your data in one central place. Head to our docs to learn how to turn on data collection, so you can start analyzing your data today. Fancy more details? Keep on reading. What’s new in GameAnalytics If you’re a GameAnalytics superfan, then you may have noticed that we added ad revenue...
How GameAnalytics is Getting Ready for the iOS 14.5 Release
With the upcoming iOS 14.5 release, Apple will enforce its App Tracking Transparency (ATT) framework related to IDFA changes. This means publishers and developers will now need to display a prompt (‘enable ad tracking’) to their mobile users asking for their permission to collect their device identifier, IDFA (Identifier for Advertisers). Until now, this was an ‘opt-out’ model for users – meaning unless the player actively disabled sharing their IDFA in their device settings, then developers could still track this. You need to update your SDK Last year we updated our SDKs, so make sure yours are up to date too. You can do that here. You’ll find more information about this below. But for now, keep reading to learn how we’re preparing for these upcoming changes and any other next steps you need to take. Let’s get to it!...
Ad Metrics in A/B Testing & Metrics API and Custom Control Group
Despite the challenges that 2020 brought, the gaming industry has thrived. And if you’ve been following our many updates throughout the year, you’ll know that we’ve been keeping ourselves pretty busy. We released a ton of new features, like A/B Testing and Ads Dashboard. We launched our new product line, DataSuite. And we made a bunch of updates to Benchmarks+, our mobile intelligence platform (the biggest update is there are now 50+ sub-genres, ICYMI). All to give you the best tools to analyze and grow your games. And there’s so much more to come. In 2021, we’re continuing to develop our tools and services, and we couldn’t be more excited. So, keep your eyes peeled for our next blog post, where we’ll discuss what we’ve planned for you this year. But for now, let’s go ahead and look at the latest improvements...
New A/B Testing Metrics, Targeted Remote Configs, Godot SDK and more
If you’re an avid GameAnalytics user, and have been following our blog, email, social (or even pop-ups in our tool), then you’ve probably seen a couple of our new features and products that we’ve released. Perhaps even tried them out for yourselves. But to make sure nothing slips under the radar and you’re up-to-date with what’s new, we’ve summarized all of these updates, releases, SDKs, and services below. Here’s what we’ll cover: Ad data in the Ads Dashboard New Goal Metrics for your A/B tests Targeting in Remote Configs New SDK for the Godot engine DataSuite for game teams Feel free to skip to a specific update, if you like. If not, then let’s take it from the top. You can now access ad data in our Ads Dashboard Ad revenue data is now available in GameAnalytics. We’ve integrated impression-level...
How to Calculate CPI, CPC, eCPM and More
In our last foray into the mystical land of obscure acronyms, we explored terms like Daily Active Users (DAU). Today, we’re getting out our machetes and hacking away the mystery surrounding CPI, CPC, CPM, and more. So let’s get out the jargon repellant and start wading in the long grass. Heads up. There’s an online calculator for this stuff if you want to cut some corners. Check it out here. How to calculate CPI: Cost Per Install You can pick a date range or your total When you’re looking at your ad spend and installs, you’ll probably want to look at the last quarter’s figures. But this can really be any range you like. Last month. Last week. The whole lifetime of your game. It’s up to you. See whether less-direct marketing is working People are sometimes unpredictable, and often...
Introducing The Player Warehouse: Data Warehousing For Games
We’re rolling out the Player Warehouse, our new data warehouse to help you analyze your games. With it, you get device-level player data in a format you can query directly using SQL. It’ll help you dive into how your players behave across your portfolio, spot gameplay patterns, build audience segments, and use that insight to improve your games. All while saving months of development time. It’s especially useful if you have multiple successful titles and analyzing one game at a time is too time-consuming. Get in touch with us to get started. But first, let’s hop to the big question. What is a data warehouse? It’s a place to bring together your player data (that we collect, clean and process for you), connect it with your internal tools and then analyze everything at once. In some cases, you need that...
How to calculate ARPU, ARPPU, ARPDAU and more
Metrics like Average Revenue Per User (ARPU) or Daily Active Users (DAU) are like the coins you collect in a platformer: you want to rack them up, they’re sometimes fiddly to find and if you get enough they’ll give your game an extra life. Knowing these figures helps you figure out what you need to improve, predict how much you’ll earn, set yourself realistic targets and – fingers crossed – persuade investors to give you funding. So how do you calculate and use them? This is the first part in our series on key metrics you’ll need to know and today we’re going to cover: DAU, ARPU, ARPPU and ARPDAU. How to calculate DAU: Daily Active Users Count the number of unique players doing any action in your app on each day. 1. You’ll need to decide on what defines...
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