Author profile
Geetanjali Kaur
Senior Product Manager at GameAnalytics
4 min read
#Tool & Product
Ad Revenue From Aequus Now in GameAnalytics
Our collection of Ad Revenue providers is growing. A couple weeks back, we were shouting about Applovin MAX being added into the mix of things. And this time, we’re thrilled to let you know that we’ve just partnered up with Aequus. Meaning you can now analyze your ad revenue from Aequus in your GameAnalytics account. Again, this is another great addition to our analytics platform. Here’s the docs to get you started. And if you want to learn exactly what this means for you, then read on. Let’s get to it. What’s new in GameAnalytics? We added support for impression-level ad revenue data from Aequus (like we did earlier for MAX, MoPub, Fyber, etc) This means you can now: query and filter data for ad revenue metrics from Aequus in the Explore Tool optimize ad revenue from Aequus using A/B...
3 min read
#Tool & Product
Ad Revenue Data From Applovin MAX Now in GameAnalytics
A while ago, a bunch of you asked us to add Applovin MAX to the mix of ad networks we integrate with. Well, we’re thrilled to announce that we’ve crossed the finish line, and you can finally analyze your ad revenue from Applovin MAX in your GameAnalytics account. There’s now nothing stopping you from making more informed decisions around your monetization strategy. That’s the biggest news in this update. So if you’re struggling to sit still and want to get started right away, then head to our docs here to grab the integration guide and go go go. But if you fancy digging into the details, then read on. What’s new in GameAnalytics Including the news we mentioned above, here’s what’s changed in GameAnalytics and what you can expect to see next time you log in: We’ve added support for...
6 min read
#Ads & Monetization
How to Calculate CPI, CPC, eCPM and More
In our last foray into the mystical land of obscure acronyms, we explored terms like Daily Active Users (DAU). Today, we’re getting out our machetes and hacking away the mystery surrounding CPI, CPC, CPM, and more. So let’s get out the jargon repellant and start wading in the long grass. Heads up. There’s an online calculator for this stuff if you want to cut some corners. Check it out here. How to calculate CPI: Cost Per Install You can pick a date range or your total When you’re looking at your ad spend and installs, you’ll probably want to look at the last quarter’s figures. But this can really be any range you like. Last month. Last week. The whole lifetime of your game. It’s up to you. See whether less-direct marketing is working People are sometimes unpredictable, and often...
7 min read
#Data & Analytics
How to calculate ARPU, ARPPU, ARPDAU and more
Metrics like Average Revenue Per User (ARPU) or Daily Active Users (DAU) are like the coins you collect in a platformer: you want to rack them up, they’re sometimes fiddly to find and if you get enough they’ll give your game an extra life. Knowing these figures helps you figure out what you need to improve, predict how much you’ll earn, set yourself realistic targets and – fingers crossed – persuade investors to give you funding. So how do you calculate and use them? This is the first part in our series on key metrics you’ll need to know and today we’re going to cover: DAU, ARPU, ARPPU and ARPDAU. How to calculate DAU: Daily Active Users Count the number of unique players doing any action in your app on each day. 1. You’ll need to decide on what defines...