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Martin Treacy-Schwartz

Martin Treacy-Schwartz

Lead SDK Developer at GameAnalytics

Product Update: The Future Of Segments

There's a couple of updates we need to share with you. One, we're removing Segments. And two, we're introducing our new feature, Audience Builder. Read on to find out why.

How AI Could Change The Way We Build Video And Mobile Games

Now seen in our homes in the shape of Siri, Cortana, and Alexa, it's easy to say that AI has come a long way. But how is it affecting the games industry? And what can we expect to see in the future?

Apple Arcade: What This Really Means For Mobile Game Developers

We look at the pro's and cons of Apple's latest subscription-based service, Apple Arcade, and what mobile game developers should look out for.

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GameAnalytics Product Update – March 2019

We've recently updated the GameAnalytics platform and SDKs. To get you up to speed with what's new, we've listed all of the most recent changes.

Blue-Green Deployments on Terraform (For Infrastructure Serving 850 Million Monthly Players)

In this post, you'll get a sneak peak into how we improved our infrastructure deployment practices, all by utilising the “Blue-Green deployment approach”.