Author profile

Vivian Dong

Senior Publishing Manager at JoyPac
8 min read

Publishing Hyper-Casual Games in China: What do you need to know first?

Should you or should you not try to launch your hyper-casual title in China? There are a bunch of rules and regulations to consider before trying to enter the Chinese market. Which are changing all of the time. Keeping up is a challenge, as we’ve seen a lot of changes over the past year – with even more coming over the next year. While bringing mid-core mobile games to China is more complicated, there’s a different process and different things to consider for hyper-casual games. There are plenty of interesting opportunities for hyper-casual developers who might not have even considered publishing in China, or perhaps just don’t know where to start. China’s mobile game market is huge The Chinese mobile market is a 25 billion USD market and it’s predicted to grow even bigger this year. Of course, the global...
9 min read

Early Testing Strategies to Maximize Your Hyper-Casual Game’s Potential

Editors note: This article was written by Vivian Dong, Senior Publishing Manager at JoyPac. This is based on their most recent webinar, which you can watch here. Testing is the most important part in the whole process of hyper-casual game development. When you have an exciting new game idea, you need to quickly answer the most fundamental questions: Will your idea be appealing enough to draw in players? When they download and play it, will they keep playing it? Will it make money? To answer these questions, you’ll need to start testing as early as possible. We recently hosted a webinar on early testing, along with Gabriel Stürmer, CEO at Clap Clap Games, and Kristina Truvaleva of Business Development & Global Partnerships at ZeptoLab. Here are ten lessons we took away from the webinar. Lesson 1: Test your idea’s marketability...
7 min read

How to find Hyper-Casual Success with Rapid Testing and Development

Editors note: This blog was written by hyper-casual specialists, JoyPac. JoyPac specializes in publishing hit hyper-casual games across the globe, and today they have agreed to share their insights into testing and developing hyper-casual games.  On Wednesday, May 13th, we’ll be hosting a JoyPac webinar all about making successful hyper-casual games using rapid testing and development. This blog is your preview for the topics we’ll be discussing and some of the advice we’ll be giving. The hyper-casual mobile genre is evolving Hyper-casual mobile games use very simple gameplay and a business model based on in-game advertising. The genre emerged as a sort of backlash or nostalgic revival a couple of years ago. But even though it’s a fairly new genre, it’s already starting to shift. This evolution seems to be branching off into two sub-genres: Ultra-casual games—pushing the simplicity of...

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