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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Analytics tips

Essential articles on analytics for games: with insights on how to collect, understand and action your data. If you want to learn how to grow your games, definitely take a look!

5 Key Lessons To Boost Retention And Increase Engagement

Using data from our latest industry report, we reveal the key lessons in keeping your games' retention and engagement healthy.

Match3 Games – Meta Layers And Matching Types

In this blog post, GameRefinery reviews two major aspects of Match3 games - the various types of matching types and their popularity, as well as digging into the recent rise and of meta-game aspects.

What Types of Western Games Find Success in China?

Using their brand-new genre taxonomy, GameRefinery digs deep into the Chinese market. And after inputting all the Western top 500 grossing games in November 2018, they shed a light on what they found...

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Mobile Gaming Benchmarks 2018

We Studied 3+ Billion Mobile Gamers – Here Are 5 Things You Should Know

We share 5 key findings from our latest industry analysis, with data from more than 60K mobile games and 3 billion players around the world.

Minimum Viable Analytics: Keeping Your Reporting Lean And Mean

How to streamline the stress of having too many analytics to track, and keep your reporting lean and mean.

A Behavioural Analysis of Chinese Mobile Gamers

We analyze the behaviour of 72 million Chinese gamers across 47,000 different games available on the Chinese app store, sharing engagement and monetization insights for the world's largest mobile gaming community.

9 Metrics You Should Prioritise For Maximum Revenue

With any analytics dashboard, you may find yourself becoming inundated with valuable information. If you want to know what to prioritise to maximise your game's revenue, here are some tips to keep in mind.

How To Build Killer Dashboards In Game Analytics

Crafting your dashboards wisely can be one of the most valuable investments of time that you’ll ever make as a game developer. Here are some tips to make sure yours is optimised and primed for some killer analytics.

How to Plan and Track Events in Mobile Games

Data collected without reason, is just data. To be able to make informed decisions you need context and only by understanding your player’s intentions will you start to be informed. We’ve created a simple plan that you can use to get started.

The Best Kept Analytics Secrets Of The Most Popular Games: Great Artists Steal

Many creatives have claimed that "great artists steal", and the song stays the same when it comes to creating amazing games.

Understanding Your Audience – Bartle Player Taxonomy

Every player is unique and special but it’s nearly impossible to assess and cater to each type of personality. So it’s necessary to step back and start by understanding what you’re dealing with in regard to your site’s community.

User Analytics Persona

Maximizing The Value Of Player Data

From Game Devs to Marketers, learning how to maximize the value of your data is the most valuable part of your daily job. Here are 5 key activities.