Analytics tips

9 Metrics You Should Prioritise For Maximum Revenue

With any analytics dashboard, you’re going to get a lot of information, possibly more than you know what to do with. While all of it is valuable in its own way, you’re probably not going to be parsing every detail of each metric or stat on a daily basis, so you need to be aware […]

How To Build Killer Dashboards In Game Analytics

Think about how many times you visit your analytics dashboard on any given day. Then, think about how many times you send and reference analytics. You’re probably not only spending many hours in your analytics in any given week, but you’re possibly also relying on those dashboards and the reports they generate for key insights […]

The Best Kept Analytics Secrets Of The Most Popular Games: Great Artists Steal

There’s an infamous quote that’s been ascribed to a variety of artists and creative minds over the years, including Pablo Picasso, but Steve Jobs may have been the most famous to use it when, while discussing the Macintosh, he said that “great artists steal”. However, the phrase applies to much more than just the iconic […]

Understanding Your Audience – Bartle Player Taxonomy

We all know that every player is unique and special, with their own motivations for playing any given game and developing a personalized approach to its ecosystem. However, it’s nearly impossible to assess and cater to each type of personality with every aspect of your game, so it’s necessary to step back, organize, and plan […]

User Analytics Persona

Maximizing The Value Of Player Data

There’s one key ingredient that’s the most valuable part of any game for developers, and it might not be the most obvious element or the first thing that you think of. It’s not the source code, database, live ops strategy, or anything other than the players themselves. Or more accurately, the data they generate. What’s […]

Exploring Motivation & Retention for Popular Games

Retention is the most important metric for a free-to-play mobile game’s long-term business outlook. If you want to understand the link between a player’s lifetime value (how much money they ever spend in the game) and how long they continue to play your game, Emily Greer gave a GDC talk in 2013 absolutely packed with web data. […]

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