Follow us here

Analytics tips

Essential articles on analytics for games: with insights on how to collect, understand and action your data. If you want to learn how to grow your games, definitely take a look!

Our latest updates

Industry reports

5 Key Takeaways From Our H1 2019 Mobile Benchmarks Report

Our most recent report is out, now with 1.2 billion monthly players and nearly 100K mobile games studied. Read on to find out what the top 5 takeaways were for H1 2019...

Read more »
Development & design

Homa Games Spotlight – Taking Your Game From Good To Great

We talk to Vincent Hart de Keating, Co-Founder & Managing Director of Homa Games, to find out the steps they took when improving their now biggest hit, Tiny Cars.

Read more »
Analytics tips

Hyper-Casual Gaming: The Latest Stats and Trends You Need to Know

Casual games are becoming all the more popular on the app stores, but how do they truly compare to the more established genres? We answer just that.

Read more »
Industry reports

We Studied 3+ Billion Mobile Gamers – Here Are 5 Things You Should Know

We share 5 key findings from our latest industry analysis, with data from more than 60K mobile games and 3 billion players around the world.

Read more »
Marketing

9 Metrics You Should Prioritise For Maximum Revenue

With any analytics dashboard, you may find yourself becoming inundated with valuable information. If you want to know what to prioritise to maximise your game's revenue, here are some tips to keep in mind.

Read more »
Guest posts

50+ KPIs to Measure Your Mobile Game or App

The most comprehensive single list of key performance indicators to evaluate a mobile app’s value and success.

Read more »
Analytics tips

The power of benchmarking in your game

Benchmarks allow you to determine how well your game is performing compared to similar titles on the app store, without requiring…

Read more »
Development & design

15 Metrics All Game Developers Should Know by Heart

We look at the most useful game analytics metrics to help shed light on how you can improve your mobile game.

Read more »
Interpreting Game KPIs
Analytics tips

Everything You Need to Know About Interpreting KPIs

As independent game designers, we generally want to focus on creating games. On a market where 100s of titles are released each day, we cannot just rely on our games’ quality to magically attract users.

Read more »