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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Advanced analytics

Top tips, tricks and how to’s. We’ve pulled together all of our resources on everything you need to know on becoming an analytics pro.

Minimum Viable Analytics: Keeping Your Reporting Lean And Mean

How to streamline the stress of having too many analytics to track, and keep your reporting lean and mean.

Minimum Viable Analytics: Keeping Your Reporting Lean And Mean

Being lean is more just than a tech industry buzzword, it’s a way of life - that applies to many different categories of business, but especially analytics. Here's how to streamline your stress into Minimum Viable Analytics, allowing you to keep your reporting lean and mean.

9 Metrics You Should Prioritise For Maximum Revenue

With any analytics dashboard, you may find yourself becoming inundated with valuable information. If you want to know what to prioritise to maximise your game's revenue, here are some tips to keep in mind.

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How To Build Killer Dashboards In Game Analytics

Crafting your dashboards wisely can be one of the most valuable investments of time that you’ll ever make as a game developer. Here are some tips to make sure yours is optimised and primed for some killer analytics.

How to Plan and Track Events in Mobile Games

Data collected without reason, is just data. To be able to make informed decisions you need context and only by understanding your player’s intentions will you start to be informed. We’ve created a simple plan that you can use to get started.

The Best Kept Analytics Secrets Of The Most Popular Games: Great Artists Steal

Many creatives have claimed that "great artists steal", and the song stays the same when it comes to creating amazing games.

Analytics In Swivel 2D (GameAnalytics Demo Game)

Our Head of Support Cristian Bercu built his own game to illustrate how simple it is to set up GameAnalytics with logical and efficient event tracking.

User Analytics Persona

How To Create User Personas As Unique As Your Audience

Do you sometimes wish that you could get to know every one of your players and the members of your…

Analytics Storytelling

How to Tell a Story with your Analytics Reports

Analytics reports or presentations are generally not the most exciting thing ever – after all, they are usually just a…

50+ KPIs to Measure Your Mobile Game or App

The most comprehensive single list of key performance indicators to evaluate a mobile app’s value and success.

Funnels Reporting Illustration

A Deep Dive into Funnel Reporting for Games

Funnels are a way of visualizing and measuring how your players move through a sequence of events, or ‘steps’. A…

Common GameAnalytics Questions

6 Game Analytics Questions: Answered by Data Scientists

We've responded to more than 6000 questions from your inquiring minds. Hats off to our fantastic support team. In this post, we've answered 6 questions that are most often sent our way. Hopefully you find this useful!

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