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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Advanced analytics

Top tips, tricks and how to’s. We’ve pulled together all of our resources on everything you need to know on becoming an analytics pro.

Match3 Games – Meta Layers And Matching Types

In this blog post, GameRefinery reviews two major aspects of Match3 games - the various types of matching types and their popularity, as well as digging into the recent rise and of meta-game aspects.

What Types of Western Games Find Success in China?

Using their brand-new genre taxonomy, GameRefinery digs deep into the Chinese market. And after inputting all the Western top 500 grossing games in November 2018, they shed a light on what they found...

Minimum Viable Analytics: Keeping Your Reporting Lean And Mean

How to streamline the stress of having too many analytics to track, and keep your reporting lean and mean.

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9 Metrics You Should Prioritise For Maximum Revenue

With any analytics dashboard, you may find yourself becoming inundated with valuable information. If you want to know what to prioritise to maximise your game's revenue, here are some tips to keep in mind.

How To Build Killer Dashboards In Game Analytics

Crafting your dashboards wisely can be one of the most valuable investments of time that you’ll ever make as a game developer. Here are some tips to make sure yours is optimised and primed for some killer analytics.

How to Plan and Track Events in Mobile Games

Data collected without reason, is just data. To be able to make informed decisions you need context and only by understanding your player’s intentions will you start to be informed. We’ve created a simple plan that you can use to get started.

The Best Kept Analytics Secrets Of The Most Popular Games: Great Artists Steal

Many creatives have claimed that "great artists steal", and the song stays the same when it comes to creating amazing games.

Analytics In Swivel 2D (GameAnalytics Demo Game)

Our Head of Support Cristian Bercu built his own game to illustrate how simple it is to set up GameAnalytics with logical and efficient event tracking.

User Analytics Persona

How To Create User Personas As Unique As Your Audience

Do you sometimes wish that you could get to know every one of your players and the members of your…

Analytics Storytelling

How to Tell a Story with your Analytics Reports

Analytics reports or presentations are generally not the most exciting thing ever – after all, they are usually just a…

50+ KPIs to Measure Your Mobile Game or App

The most comprehensive single list of key performance indicators to evaluate a mobile app’s value and success.

Funnels Reporting Illustration

A Deep Dive into Funnel Reporting for Games

Funnels are a way of visualizing and measuring how your players move through a sequence of events, or ‘steps’. A…