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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Advanced analytics

Top tips, tricks and how to’s. We’ve pulled together all of our resources on everything you need to know on becoming an analytics pro.

Funnels Reporting Illustration

A Deep Dive into Funnel Reporting for Games

Funnels are a way of visualizing and measuring how your players move through a sequence of events, or ‘steps’. A…

Common GameAnalytics Questions

6 Game Analytics Questions: Answered by Data Scientists

We've responded to more than 6000 questions from your inquiring minds. Hats off to our fantastic support team. In this post, we've answered 6 questions that are most often sent our way. Hopefully you find this useful!

The power of benchmarking in your game

Benchmarks allow you to determine how well your game is performing compared to similar titles on the app store, without requiring any changes to your code. This knowledge can help you…

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5 most common mistakes of data analysts

This is a guest post by Peter Fodor, the founder of AppAgent, a service for mobile developers who are launching…

Interpreting Game KPIs

Everything You Need to Know About Interpreting KPIs

As independent game designers, we generally want to focus on creating games. On a market where 100s of titles are released each day, we cannot just rely on our games’ quality to magically attract users.

Analytics Storytelling

What Analysing 400+ Games Has Taught Us

The following content was a report put together by our awesome data science team for GDC15. We share the findings with you.

Data Visualization in Games

Data visualization augments cognition. Data visualization provides new insights; data visualization teaches the reader. Games, at their core, are all…

The Golden Curve: Determining Player Value in Freemium Apps

It is impossible to perfectly know the value of a user before they stop playing the game. You can only…

The Game Analytics Playbook at Nordic Game 2014

Not only did we go the Nordic Game Conference, but Allison Bilas presented a “playbook” with detailed instructions and examples…

Introducing Clustering IV: The Case of Tera Online

Anders Drachen, Christian Bauckhage and Rafet Sifa provide a couple of examples showing how cluster analysis operates in practice on…

Introducing Clustering III: Challenges and Pitfalls

Anders Drachen, Christian Bauckhage and Rafet Sifa take a look at the specific challenges involved when using clustering for game…

Introducing Clustering II: Clustering Algorithms

Anders Drachen, Christian Bauckhage and Rafet Sifa briefly outline several classes of algorithms and discuss the types of contexts they…