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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Advanced analytics

Top tips, tricks and how to’s. We’ve pulled together all of our resources on everything you need to know on becoming an analytics pro.

Tighten Games

Building Tight Games With Game Metrics (Part 3)

These are the final game metrics ideas and suggestions inspired by Daniel Cook's "Building tight game systems of cause and effect" post.

Tighten Games

Building Tight Games With Game Metrics (Part 2)

Here are more game metrics ideas and suggestions inspired by Daniel Cook's blog post about making games easy to understand and play, called "Building tight game systems of cause and effect".

Tighten Games

Building Tight Games With Game Metrics (Part 1)

Here are a number of game metrics ideas and suggestions inspired by the techniques described in Daniel Cook's blog post about making games easy to understand and play, called "Building tight game systems of cause and effect".

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Getting Started with Game Analytics: 3 Key Terms

The terminology in game analytics is hampered by some confusion due to it being relatively new in games. Terms and methodologies are generally borrowed from areas outside of game development and adapted locally. Without understanding key terms, looking for knowledge is seriously hampered, so let's outline a few of the most important.

Getting Started with Analytics 2: The Basics

In this post we describe what game analytics is, and what the fundamental benefits of integrating analytics in game development are.

Getting Started With GameAnalytics

Analytics is a relatively new process in game development and there is not a lot of knowledge available out there for the non-expert. In this blog post, we will help you get started on analytics.

Practical Issues In Game Data Mining

There are a range of important issues to consider when planning to or performing collection of game telemetry and mining of this type of data. For example, confidentiality of user data and effective pre-processing approaches are among the most important.

Third Party Analytics: What Are The Options?

Outside the companies that actually develop computer games and other forms of interactive entertainment, a rapidly increasing number of third-parties have emerged in the past few years to provide analytics-related services to companies.

What Is Game Telemetry?

Telemetry one of the fundamental terms in game analytics, describing the collection of data over a distance. The collection, analysis and reporting of user-behaviour telemetry is the foundation for current analytics in game development.

The Allure Of Numbers

For people working with game analysis, gameplay metrics (measures of player behaviour, e.g. navigation, item- and ability use, trading etc.) is the kind of data that - if data were gemstones – would be diamonds.

Six Game Data Mining Myths

Analysing and mining game data is catching on rapidly across the gamut of developers and publishers, not only in games but also other forms of interactive digital entertainment.

Using Drill-Down Analysis To Find Out Why

When something is missing or malfunctioning in a game, it affects how people play. When we see players spending twice as much time on level 5 as intended, something we did not plan for is happening.