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Audience insights

Take your understanding of your players to the next level. Find out the answers to questions like: What do players spend their money on? Why do they leave my game? And how can I keep them coming back?

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Industry reports

A Behavioural Analysis of Chinese Mobile Gamers

We analyze the behaviour of 72 million Chinese gamers across 47,000 different games available on the Chinese app store, sharing engagement and monetization insights for the world's largest mobile gaming community.

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Analytics tips

Understanding Your Audience – Bartle Player Taxonomy

Every player is unique and special but it’s nearly impossible to assess and cater to each type of personality. So it’s necessary to step back and start by understanding what you’re dealing with in regard to your site’s community.

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User Analytics Persona
Analytics tips

Maximizing The Value Of Player Data

From Game Devs to Marketers, learning how to maximize the value of your data is the most valuable part of your daily job. Here are 5 key activities.

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User Analytics Persona
Development & design

How To Create User Personas As Unique As Your Audience

Do you sometimes wish that you could get to know every one of your players and the members of your…

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Analytics tips

8 ways of spotting and fixing the reasons why players are leaving your game

The following article is based on a previous one we published on the GameAnalytics blog: 16 reasons players are leaving your…

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Industry reports

Chinese Gamers: in-game behaviour of players from China

During the last few years, the Chinese market has become a massive opportunity for game developers. There are 550 million…

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Analytics tips

Game analytics for everyone – and links to other great talks!

From the the 10th to the 12th of November I had the pleasure of attending the ninth annual Casual Connect…

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Analytics tips

The Golden Curve: Determining Player Value in Freemium Apps

It is impossible to perfectly know the value of a user before they stop playing the game. You can only…

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Analytics tips

Introducing Clustering I: Behavioral Profiling for Game Analytics

Anders Drachen, Christian Bauckhage and Rafet Sifa introduce the foundations of cluster analysis for player behavior, and the background for…

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