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Metrics & KPIs

We explain what some of the most important metrics and KPIs are in analytics in gaming, and provide guides so you can get the most out of your reports.

Our latest updates

Development & design

Homa Games Spotlight – Taking Your Game From Good To Great

We talk to Vincent Hart de Keating, Co-Founder & Managing Director of Homa Games, to find out the steps they took when improving their now biggest hit, Tiny Cars.

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Analytics tips

Hyper-Casual Gaming: The Latest Stats and Trends You Need to Know

Casual games are becoming all the more popular on the app stores, but how do they truly compare to the more established genres? We answer just that.

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Industry reports

We Studied 3+ Billion Mobile Gamers – Here Are 5 Things You Should Know

We share 5 key findings from our latest industry analysis, with data from more than 60K mobile games and 3 billion players around the world.

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Marketing

9 Metrics You Should Prioritise For Maximum Revenue

With any analytics dashboard, you may find yourself becoming inundated with valuable information. If you want to know what to prioritise to maximise your game's revenue, here are some tips to keep in mind.

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Guest posts

50+ KPIs to Measure Your Mobile Game or App

The most comprehensive single list of key performance indicators to evaluate a mobile app’s value and success.

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Analytics tips

The power of benchmarking in your game

Benchmarks allow you to determine how well your game is performing compared to similar titles on the app store, without requiring…

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Development & design

15 Metrics All Game Developers Should Know by Heart

We look at the most useful game analytics metrics to help shed light on how you can improve your mobile game.

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Interpreting Game KPIs
Analytics tips

Everything You Need to Know About Interpreting KPIs

As independent game designers, we generally want to focus on creating games. On a market where 100s of titles are released each day, we cannot just rely on our games’ quality to magically attract users.

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Analytics Storytelling
Analytics tips

What Analysing 400+ Games Has Taught Us

The following content was a report put together by our awesome data science team for GDC15. We share the findings with you.

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An interview with Voodoo games
Case studies

Breaking into Mobile Games Publishing: An Interview with Voodoo

In this interview we speak with one of Voodoo’s Publishing Managers, Hugo Peyron, to find out how they grew from a small studio of two engineers into a game publishing powerhouse with successive smash hits on the appstores.

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FRVR Interview
Case studies

From 0 to 2 Million DAU: An Interview with FRVR

It’s one thing to devote years of your life to building games. It’s another thing altogether to turn these creations into a business success, time after time. FRVR has a proven track record of doing exactly that.

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Marketing

10 Tactics To Drive Game Downloads On A Low Budget

Getting a mobile game discovered by users is a tricky task, but there are many ways to promote it with a low budget. Here are 10 tips to do just that.

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Marketing

Going Multi-National: A Follow-Up Interview with FRVR

After following his story of growing from 0 to 2 Million Daily Active Users, we catch back up with Chris Benjaminsen of FRVR to discuss going multi-national, clones, and avoiding nasty lawyer papers...

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News & releases

Important Beta Update: GameAnalytics is Evolving!

GameAnalytics as you know it is about to go through some major changes. In this post we outline why we decided to rebuild our technology, along with the many improvements you can expect to see long term.

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