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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Metrics & KPIs

We explain what some of the most important metrics and KPIs are in analytics in gaming, and provide guides so you can get the most out of your reports.

9 Metrics You Should Prioritise For Maximum Revenue

With any analytics dashboard, you may find yourself becoming inundated with valuable information. If you want to know what to prioritise to maximise your game's revenue, here are some tips to keep in mind.

50+ KPIs to Measure Your Mobile Game or App

The most comprehensive single list of key performance indicators to evaluate a mobile app’s value and success.

The power of benchmarking in your game

Benchmarks allow you to determine how well your game is performing compared to similar titles on the app store, without requiring any changes to your code. This knowledge can help you…

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15 Metrics All Game Developers Should Know by Heart

We look at the most useful game analytics metrics to help shed light on how you can improve your mobile game.

Interpreting Game KPIs

Everything You Need to Know About Interpreting KPIs

As independent game designers, we generally want to focus on creating games. On a market where 100s of titles are released each day, we cannot just rely on our games’ quality to magically attract users.

Analytics Storytelling

What Analysing 400+ Games Has Taught Us

The following content was a report put together by our awesome data science team for GDC15. We share the findings with you.

Free to Play and Its Key Performance Indicators

David Xicota presents a glossary of the most relevant and common terms in the online games industry. They constitute the…

What Is The Compulsion Loop?

We explain and expand the concept, as well as describe the potential opportunities that can be made by leveraging it in future titles.

Interpreting Game KPIs

Becoming A Games Analyst

We outline the process of becoming a viable games analyst, while also keeping an eye out for the most valuable resources out there.

Getting started with analytics 4: Reading (Part 2)

If you are interested in game analytics one of the best things to do early on is to read up…

Getting started with analytics 4: Reading (Part 1)

If you are interested in game analytics one of the best things to do early on is to read up…

Tighten Games

Building Tight Games With Game Metrics (Part 3)

These are the final game metrics ideas and suggestions inspired by Daniel Cook's "Building tight game systems of cause and effect" post.

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