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Metrics & KPIs

We explain what some of the most important metrics and KPIs are in analytics in gaming, and provide guides so you can get the most out of your reports.

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Ivan at Making Hit Idle Games
Events

Hyper-Casual vs Idle: The Latest Trends in Mobile Games   

How has the idle category been performing compared to hyper-casual games? In the second of our event series, the Arcade R(E)volution, we covered just this. 

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Analytics tips

Introducing Benchmarks+, Mobile Gaming Intelligence from 1.2b Monthly Players

Introducing Benchmarks+, the first mobile market intelligence platform with real-world retention and engagement insights for the top 5% of performance, across all genres and metrics.

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Industry reports

5 Key Takeaways From Our H1 2019 Mobile Benchmarks Report

Our most recent report is out, now with 1.2 billion monthly players and nearly 100K mobile games studied. Read on to find out what the top 5 takeaways were for H1 2019...

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Development & design

Homa Games Spotlight – Taking Your Game From Good To Great

We talk to Vincent Hart de Keating, Co-Founder & Managing Director of Homa Games, to find out the steps they took when improving their now biggest hit, Tiny Cars.

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Analytics tips

Hyper-Casual Gaming: The Latest Stats and Trends You Need to Know

Casual games are becoming all the more popular on the app stores, but how do they truly compare to the more established genres? We answer just that.

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Industry reports

We Studied 3+ Billion Mobile Gamers – Here Are 5 Things You Should Know

We share 5 key findings from our latest industry analysis, with data from more than 60K mobile games and 3 billion players around the world.

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Marketing

9 Metrics You Should Prioritise For Maximum Revenue

With any analytics dashboard, you may find yourself becoming inundated with valuable information. If you want to know what to prioritise to maximise your game's revenue, here are some tips to keep in mind.

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Guest posts

50+ KPIs to Measure Your Mobile Game or App

The most comprehensive single list of key performance indicators to evaluate a mobile app’s value and success.

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Analytics tips

The power of benchmarking in your game

Benchmarks allow you to determine how well your game is performing compared to similar titles on the app store, without requiring…

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