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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Metrics & KPIs

We explain what some of the most important metrics and KPIs are in analytics in gaming, and provide guides so you can get the most out of your reports.

Fundamentals of Gameplay Metrics Work (Pt. 1/2): Synthesis Vs. Analysis

Gameplay metrics form the "bread and butter" telemetry data when evaluating design. These are the metrics that describe how people actually play games. But how do you work with them?

The Allure Of Numbers

For people working with game analysis, gameplay metrics (measures of player behaviour, e.g. navigation, item- and ability use, trading etc.) is the kind of data that - if data were gemstones – would be diamonds.