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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Analytics tips

Essential articles on analytics for games: with insights on how to collect, understand and action your data. If you want to learn how to grow your games, definitely take a look!

Analytics In Swivel 2D (GameAnalytics Demo Game)

Our Head of Support Cristian Bercu built his own game to illustrate how simple it is to set up GameAnalytics with logical and efficient event tracking.

User Analytics Persona

How To Create User Personas As Unique As Your Audience

Do you sometimes wish that you could get to know every one of your players and the members of your…

Analytics Storytelling

How to Tell a Story with your Analytics Reports

Analytics reports or presentations are generally not the most exciting thing ever – after all, they are usually just a bunch of numbers and maybe a few graphs on a…

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50+ KPIs to Measure Your Mobile Game or App

The most comprehensive single list of key performance indicators to evaluate a mobile app’s value and success.

Funnels Reporting Illustration

A Deep Dive into Funnel Reporting for Games

Funnels are a way of visualizing and measuring how your players move through a sequence of events, or ‘steps’. A…

Common GameAnalytics Questions

6 Game Analytics Questions: Answered by Data Scientists

We've responded to more than 6000 questions from your inquiring minds. Hats off to our fantastic support team. In this post, we've answered 6 questions that are most often sent our way. Hopefully you find this useful!

The power of benchmarking in your game

Benchmarks allow you to determine how well your game is performing compared to similar titles on the app store, without requiring…

5 most common mistakes of data analysts

This is a guest post by Peter Fodor, the founder of AppAgent, a service for mobile developers who are launching…

8 ways of spotting and fixing the reasons why players are leaving your game

The following article is based on a previous one we published on the GameAnalytics blog: 16 reasons players are leaving your…

Chinese Gamers: in-game behaviour of players from China

During the last few years, the Chinese market has become a massive opportunity for game developers. There are 550 million…

15 Metrics All Game Developers Should Know by Heart

We look at the most useful game analytics metrics to help shed light on how you can improve your mobile game.

Interpreting Game KPIs

Everything You Need to Know About Interpreting KPIs

As independent game designers, we generally want to focus on creating games. On a market where 100s of titles are released each day, we cannot just rely on our games’ quality to magically attract users.