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Analytics tips

Essential articles on analytics for games: with insights on how to collect, understand and action your data. If you want to learn how to grow your games, definitely take a look!

Homa Games Spotlight – Taking Your Game From Good To Great

We talk to Vincent Hart de Keating, Co-Founder & Managing Director of Homa Games, to find out the steps they took when improving their now biggest hit, Tiny Cars.

Appointment Mechanics – How to Keep Your Players in Game

Our friends at GameRefinery turn their attention to appointment mechanics: a new set of tools that can get your players revisiting your game.

Hyper-Casual Gaming: The Latest Stats and Trends You Need to Know

Casual games are becoming all the more popular on the app stores, but how do they truly compare to the more established genres? We answer just that.

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Genres, Brands and Features: All You Need to Know About the Chinese Mobile Games Market

From brands, genres, and feature trends, our friends at GameRefinery have used their data to demystify the Chinese mobile games market.

5 Key Lessons To Boost Retention And Increase Engagement

Using data from our latest industry report, we reveal the key lessons in keeping your games' retention and engagement healthy.