Game design

UX Review: Slotomania, the hooks & baits of social casino gaming.

10 out of  50 US top grossing games are social casino giants, an indication of how dominant this genre is with an massively loyal target audience. Superdata research predicts massive growth in this segement You may wonder, why people are sinking millions of dollars in to these games which can not be played for real money! give […]

UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-2)

Co-authored with Steven Gaston This post was originally featured on Gamasutra In part 2 of this post (in case you missed, Part 1 here), as promised we will cover how to set up external usability tests, preparation done at developers’ (client) and research agencies end, see how internal and external UX designers work in sync combining their final observation & […]

UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-1)

Co-authored with Steven Gaston User experience design has become the mainstay of creating intuitive and rewarding offline, online digital experiences, be it across web, apps physical products or more recently GAMES. Most top tier gaming companies big or small (be it PC, mobile or console) like Blizzard, Riot, Sony, EA, Zynga, King, Ubisoft, Gameloft understand this scenery change […]

Advanced UX Prototyping and Playtesting (Without the Code!)

The question I ask is – can we go beyond? Every UX, Game, Product designer aspires enhancing prototypes to map the complete user flows, not just bits and bobs. This article is divided into Tactical and Strategy layers. I will cover the former first. As an UX Director, I have to continuously work on both Tactical and Strategy sides of UX with my […]

How To Perfect Your Game’s Core Loop

At the heart of your game’s design, there are core mechanics, and the core gameplay loop. In short, it’s the main activities that structure the entire design and the players engage into repeatedly, in a looping sequence. It’s part of the essence of the game, something you cannot remove without fundamentally altering the experience. In […]


Our 9 Sound Design Tips to Improve your Game’s Audio

We barely touched on sound, yet it’s an important part of the game’s experience: It gives cues to the player that will help him to react to the world. For example, you can hint the presence of some NPC behind a wall or inside a building. Or let the player know that an enemy is […]

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