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Development & design

Essential reads on game development and design: covering everything from best design practices for your game, to balancing your gameplay and reducing player churn.

Homa Games Spotlight – Taking Your Game From Good To Great

We talk to Vincent Hart de Keating, Co-Founder & Managing Director of Homa Games, to find out the steps they took when improving their now biggest hit, Tiny Cars.

Hyper-Casual Gaming: The Latest Stats and Trends You Need to Know

Casual games are becoming all the more popular on the app stores, but how do they truly compare to the more established genres? We answer just that.

We Studied 3+ Billion Mobile Gamers – Here Are 5 Things You Should Know

We share 5 key findings from our latest industry analysis, with data from more than 60K mobile games and 3 billion players around the world.

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9 Metrics You Should Prioritise For Maximum Revenue

With any analytics dashboard, you may find yourself becoming inundated with valuable information. If you want to know what to prioritise to maximise your game's revenue, here are some tips to keep in mind.

50+ KPIs to Measure Your Mobile Game or App

The most comprehensive single list of key performance indicators to evaluate a mobile app’s value and success.