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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Development & design

Essential reads on game development and design: covering everything from best design practices for your game, to balancing your gameplay and reducing player churn.

UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-1)

This series takes the subject of UX in games a step further by sharing with you some of the methods and techniques used in the process and demystifying it, I aptly call this series UX Walkthrough.

Analytics In Swivel 2D (GameAnalytics Demo Game)

Our Head of Support Cristian Bercu built his own game to illustrate how simple it is to set up GameAnalytics with logical and efficient event tracking.

Advanced UX Prototyping and Playtesting (Without the Code!)

This isn't your usual post about fancy buttons, micro interactions and menus prototyping. There are many showing ways to mimic UX/UI interactions, transitions and login forms. This article is about taking it to the next level!

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How to Run a Successful Kickstarter for your Game

Nathan Lovato has run 2 successful kickstarter campaigns over the last couple of years (the latest of which raised 4x the initial goal). He explores some of the basics and common pitfalls you should avoid.

Top 5 Game Engines For Beginners

Planning on creating your first game? There's hundreds of game engines to choose from, but not all of them are ideal for beginners. Here are 5 that are.

The 5 Essentials of a Top Performing Game App Store Page

SplitMetrics has performed thousands of A/B tests for some of the largest studios on earth, designed to track the behaviour of 50+ million unique users. They share with us the 5 key factors to improve a game or app listing.

Idle Game Mathematics

The Math of Idle Games

Anthony Pecorella (producer of the smash hit Adventure Capitalist), analyzes the complicated math powering idle games with some first-hand examples of what it takes to balance a game with insanely large numbers.

Mobile Game Soft Launch

Mastering The Art And Science Of A Mobile Game Soft Launch

The soft launch of a new game is always one of the most exciting times for any game developer. Here are some important steps to make sure you get it right.

How To Perfect Your Game’s Core Loop

We take a deep dive into core gaming loops: the main activities that structure the entire design of your game, tempting your players to engage repeatedly into a looping sequence...

How To Grow A Gaming Community (When You Don’t Have Players)

When you get started with social networks, it’s tough. Nobody follows you. Nobody knows you! How do game developers get those thousands of followers?

Microphone

Our 9 Sound Design Tips to Improve your Game’s Audio

We barely touched on sound, yet it’s an important part of the game’s experience: It gives cues to the player…

Live Ops Strategies For Free To Play Games

Find out what exactly live game operations are, why they might be the secret to success for F2P games, and how to use the strategy in your own game.