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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Development & design

Essential reads on game development and design: covering everything from best design practices for your game, to balancing your gameplay and reducing player churn.

Designing Habit-Forming Games

A player who gets used to playing your game habitually will keep coming back, and that's the key to forming a steady community.

UX Insights: Golfclash’s Swing To Success!

Om Tandon doesn't like golf, but Golfclash is a different beast that grew on him regardless. Let's find out why he's still playing it.

How Blockchain Could Redefine The Gaming Industry

As the games industry evolves and more new technologies emerge, there's one on the horizon that could solve many current issues: Blockchain. What is it? We explain...

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8 Areas You Should Focus Your Game Development in 2018

There are a lot of topics and trends in gaming that have been talked about in the media lately, but here are the main ones you need pay attention as 2018 begins.

How To Determine Your Game’s Player LTV

There are many ways to calculate the lifetime value (LTV) of players in your game. We look at the typical ways to calculate LTV and understand your ROI.

UX Review: Slotomania, the hooks & baits of social casino gaming.

You may wonder, why people are sinking millions of dollars into these games which cannot be played for real money! Let's have a look at one of those...

UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-2)

As promised, we will cover how to set up external usability tests, where the preparation is done at the developers' (client) and research agencies end.

UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-1)

This series takes the subject of UX in games a step further by sharing with you some of the methods and techniques used in the process and demystifying it, I aptly call this series UX Walkthrough.

Analytics In Swivel 2D (GameAnalytics Demo Game)

Our Head of Support Cristian Bercu built his own game to illustrate how simple it is to set up GameAnalytics with logical and efficient event tracking.

Advanced UX Prototyping and Playtesting (Without the Code!)

This isn't your usual post about fancy buttons, micro interactions and menus prototyping. There are many showing ways to mimic UX/UI interactions, transitions and login forms. This article is about taking it to the next level!

How to Run a Successful Kickstarter for your Game

Nathan Lovato has run 2 successful kickstarter campaigns over the last couple of years (the latest of which raised 4x the initial goal). He explores some of the basics and common pitfalls you should avoid.

Top 5 Game Engines For Beginners

Planning on creating your first game? There's hundreds of game engines to choose from, but not all of them are ideal for beginners. Here are 5 that are.