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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Development & design

Essential reads on game development and design: covering everything from best design practices for your game, to balancing your gameplay and reducing player churn.

User Analytics Persona

How To Create User Personas As Unique As Your Audience

Do you sometimes wish that you could get to know every one of your players and the members of your…

How To Make Your Game UI Shine & Increase Conversions

Great UI does more than enable your player to play the game: it can make or break your revenue. Follow these tips to increase sales with persuasive UI.

Analytics Storytelling

How to Tell a Story with your Analytics Reports

Analytics reports or presentations are generally not the most exciting thing ever – after all, they are usually just a bunch of numbers and maybe a few graphs on a…

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Mobile Game Trailer

The 9 Do’s and Don’ts of Game Trailers

First impressions are everything, so optimising your game trailer is all-important. Here are some tips on what you should do - and not do - to provide a sizzle reel that'll have your audience salivating.

Creating a Game Business

Launching a Mobile Game Business (Part 1)

Editor’s note: This is the first of a 2-part series by Anthony Hurtado, a veteran of the mobile publishing and advertising industry.…

UX Game Design

5 Tips to Improve Your Game’s User Experience

In a small indie development team, you get to wear multiple hats, and you most likely fix some of your game's UX design issues. That’s why it’s important to know about this vast and deeply interesting domain.

iMessage App Store Games

iMessage Games: New Opportunities for 2017

It's an exciting time when a platform or feature creates new opportunities with which you can make games. As a developer, being first to market can prove lucrative as there is much lower competition.

How To Make An iMessage Game (And Why)

iMessage games are viral by nature with built-in engagement and retention mechanics. If you’re not already building for iMessage, you should be.

Funnels Reporting Illustration

A Deep Dive into Funnel Reporting for Games

Funnels are a way of visualizing and measuring how your players move through a sequence of events, or ‘steps’. A…

Time-Saving Tools for Mobile Game Developers

If you’re anything like us, you’re already thinking ahead to 2017. How will you lower acquisition costs, improve engagement and drive…

Common GameAnalytics Questions

6 Game Analytics Questions: Answered by Data Scientists

We've responded to more than 6000 questions from your inquiring minds. Hats off to our fantastic support team. In this post, we've answered 6 questions that are most often sent our way. Hopefully you find this useful!

5 most common mistakes of data analysts

This is a guest post by Peter Fodor, the founder of AppAgent, a service for mobile developers who are launching…