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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Development & design

Essential reads on game development and design: covering everything from best design practices for your game, to balancing your gameplay and reducing player churn.

The 5 Essentials of a Top Performing Game App Store Page

SplitMetrics has performed thousands of A/B tests for some of the largest studios on earth, designed to track the behaviour of 50+ million unique users. They share with us the 5 key factors to improve a game or app listing.

Idle Game Mathematics

The Math of Idle Games

Anthony Pecorella (producer of the smash hit Adventure Capitalist), analyzes the complicated math powering idle games with some first-hand examples of what it takes to balance a game with insanely large numbers.

Mobile Game Soft Launch

Mastering The Art And Science Of A Mobile Game Soft Launch

The soft launch of a new game is always one of the most exciting times for any game developer. Here are some important steps to make sure you get it right.

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How To Perfect Your Game’s Core Loop

We take a deep dive into core gaming loops: the main activities that structure the entire design of your game, tempting your players to engage repeatedly into a looping sequence...

How To Grow A Gaming Community (When You Don’t Have Players)

When you get started with social networks, it’s tough. Nobody follows you. Nobody knows you! How do game developers get those thousands of followers?

Microphone

Our 9 Sound Design Tips to Improve your Game’s Audio

We barely touched on sound, yet it’s an important part of the game’s experience: It gives cues to the player…

Live Ops Strategies For Free To Play Games

Find out what exactly live game operations are, why they might be the secret to success for F2P games, and how to use the strategy in your own game.

User Analytics Persona

How To Create User Personas As Unique As Your Audience

Do you sometimes wish that you could get to know every one of your players and the members of your…

How To Make Your Game UI Shine & Increase Conversions

Great UI does more than enable your player to play the game: it can make or break your revenue. Follow these tips to increase sales with persuasive UI.

Analytics Storytelling

How to Tell a Story with your Analytics Reports

Analytics reports or presentations are generally not the most exciting thing ever – after all, they are usually just a…

Mobile Game Trailer

The 9 Do’s and Don’ts of Game Trailers

First impressions are everything, so optimising your game trailer is all-important. Here are some tips on what you should do - and not do - to provide a sizzle reel that'll have your audience salivating.

Creating a Game Business

Launching a Mobile Game Business (Part 1)

Editor’s note: This is the first of a 2-part series by Anthony Hurtado, a veteran of the mobile publishing and advertising industry.…