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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Development & design

Essential reads on game development and design: covering everything from best design practices for your game, to balancing your gameplay and reducing player churn.

3 Simple Steps To Improve Your Game’s Graphics

We cover some lesser-known trails to improve your game’s visuals and better understand the job of your artist and how to communicate efficiently with them.

10 Tips For A Great First Time User Experience (FTUE) In F2P Games

In order to engage users, game developers should focus on the first time user experience. The following tips will help measure and improve the first time user experience in your F2P game.

The 7 Deadly Sins of Mobile User Acquisition

App discovery is tough. With over 1,500,000 apps in each of the App Store and Google Play, standing out from the crowd takes some work. Most game developers will need…

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21 Free Learning Resources For Game Developers

From programming to game design, here are 21 essential resources to take your game development to the next level.

Softly Does It: 3 Steps to Mastering your Game’s Soft Launch

In one of the largest supermarket outlets in the whole of the UK, just down the road from where your…

15 Metrics All Game Developers Should Know by Heart

We look at the most useful game analytics metrics to help shed light on how you can improve your mobile game.

How To Do An Efficient Game Test

We would love to think that our creations provide a great experience from the get-go. That they are rock-solid, that…

5 Game Analytics Metrics To Consider For Selling More Games

Did you know game analytics metrics can be used for more than just improving your games? They can also be…

11 Tips to Speed Up your Game Design Process

At the start of a project, everything has yet to be done. As a game designer, our job involves some writing. Often a lot of writing. Here's a list of general tips to design as efficiently as possible at the start of a project.

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How to expand your audience with Game Accessibility

We make games for others to enjoy. We want to reach the largest amounts of players possible within our target group. There…

Exploring Games from the Creator’s Perspective

There are a few ways we can go about improving our understanding of game design. We can read books, articles,…

Know your players

Why now’s the time to get to know your players

Marketing is a dirty word within the walls of many independent developers. Even for those who acknowledge it’s something they…