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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Development & design

Essential reads on game development and design: covering everything from best design practices for your game, to balancing your gameplay and reducing player churn.

UX Game Design

5 Tips to Improve Your Game’s User Experience

In a small indie development team, you get to wear multiple hats, and you most likely fix some of your game's UX design issues. That’s why it’s important to know about this vast and deeply interesting domain.

iMessage App Store Games

iMessage Games: New Opportunities for 2017

It's an exciting time when a platform or feature creates new opportunities with which you can make games. As a developer, being first to market can prove lucrative as there is much lower competition.

How To Make An iMessage Game (And Why)

iMessage games are viral by nature with built-in engagement and retention mechanics. If you’re not already building for iMessage, you should be.

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Funnels Reporting Illustration

A Deep Dive into Funnel Reporting for Games

Funnels are a way of visualizing and measuring how your players move through a sequence of events, or ‘steps’. A…

Common GameAnalytics Questions

6 Game Analytics Questions: Answered by Data Scientists

We've responded to more than 6000 questions from your inquiring minds. Hats off to our fantastic support team. In this post, we've answered 6 questions that are most often sent our way. Hopefully you find this useful!

5 most common mistakes of data analysts

This is a guest post by Peter Fodor, the founder of AppAgent, a service for mobile developers who are launching…

3 Simple Steps To Improve Your Game’s Graphics

We cover some lesser-known trails to improve your game’s visuals and better understand the job of your artist and how to communicate efficiently with them.

10 Tips For A Great First Time User Experience (FTUE) In F2P Games

In order to engage users, game developers should focus on the first time user experience. The following tips will help measure and improve the first time user experience in your F2P game.

The 7 Deadly Sins of Mobile User Acquisition

App discovery is tough. With over 1,500,000 apps in each of the App Store and Google Play, standing out from…

21 Free Learning Resources For Game Developers

From programming to game design, here are 21 essential resources to take your game development to the next level.

Softly Does It: 3 Steps to Mastering your Game’s Soft Launch

In one of the largest supermarket outlets in the whole of the UK, just down the road from where your…

15 Metrics All Game Developers Should Know by Heart

We look at the most useful game analytics metrics to help shed light on how you can improve your mobile game.