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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Development & design

Essential reads on game development and design: covering everything from best design practices for your game, to balancing your gameplay and reducing player churn.

How To Do An Efficient Game Test

We would love to think that our creations provide a great experience from the get-go. That they are rock-solid, that…

5 Game Analytics Metrics To Consider For Selling More Games

Did you know game analytics metrics can be used for more than just improving your games? They can also be…

11 Tips to Speed Up your Game Design Process

At the start of a project, everything has yet to be done. As a game designer, our job involves some writing. Often a lot of writing. Here's a list of general tips to design as efficiently as possible at the start of a project.

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How to expand your audience with Game Accessibility

We make games for others to enjoy. We want to reach the largest amounts of players possible within our target group. There…

Exploring Games from the Creator’s Perspective

There are a few ways we can go about improving our understanding of game design. We can read books, articles,…

Know your players

Why now’s the time to get to know your players

Marketing is a dirty word within the walls of many independent developers. Even for those who acknowledge it’s something they…

Why it’s important to keep your initial players happy

In our last data science report on what makes a game successful we looked at the evolution of key game…

Why Habit Formation Is The Key To Long Term Retention

Let's take some time to better understand the psychology of habits, and why they're useful for your game design.

16 Reasons Why Players Are Leaving Your Game

In order to improve player retention you need to understand why players are leaving your game. Here are 16 common causes of player churn.

Game Analytics for game developers

Squeezing more juice out of your game design!

So you’ve made a great core game. The mechanics are rock solid, the first time user flow feels great and…

How To Create Immersive Game Intros

They say not to judge a book by its cover, but your game’s intro can make or break its retention. Let's look at how to create compelling openings to enrapture your audience.

Game Analytics From A Game Designer’s Perspective

As game designers, we tend to perceive our activity as a mix of art and science. After all, game design…