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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Development tips

Tips and tricks every game developer needs, from starting you game from scratch, to reducing your player churn and perfecting your core gaming loop.

Top 5 Game Engines For Beginners

Planning on creating your first game? There's hundreds of game engines to choose from, but not all of them are ideal for beginners. Here are 5 that are.

The 5 Essentials of a Top Performing Game App Store Page

SplitMetrics has performed thousands of A/B tests for some of the largest studios on earth, designed to track the behaviour of 50+ million unique users. They share with us the 5 key factors to improve a game or app listing.

Idle Game Mathematics

The Math of Idle Games

Anthony Pecorella (producer of the smash hit Adventure Capitalist), analyzes the complicated math powering idle games with some first-hand examples of what it takes to balance a game with insanely large numbers.

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Mobile Game Soft Launch

Mastering The Art And Science Of A Mobile Game Soft Launch

The soft launch of a new game is always one of the most exciting times for any game developer. Here are some important steps to make sure you get it right.

How To Perfect Your Game’s Core Loop

We take a deep dive into core gaming loops: the main activities that structure the entire design of your game, tempting your players to engage repeatedly into a looping sequence...

Live Ops Strategies For Free To Play Games

Find out what exactly live game operations are, why they might be the secret to success for F2P games, and how to use the strategy in your own game.

User Analytics Persona

How To Create User Personas As Unique As Your Audience

Do you sometimes wish that you could get to know every one of your players and the members of your…

Mobile Game Trailer

The 9 Do’s and Don’ts of Game Trailers

First impressions are everything, so optimising your game trailer is all-important. Here are some tips on what you should do - and not do - to provide a sizzle reel that'll have your audience salivating.

Creating a Game Business

Launching a Mobile Game Business (Part 1)

Editor’s note: This is the first of a 2-part series by Anthony Hurtado, a veteran of the mobile publishing and advertising industry.…

iMessage App Store Games

iMessage Games: New Opportunities for 2017

It's an exciting time when a platform or feature creates new opportunities with which you can make games. As a developer, being first to market can prove lucrative as there is much lower competition.

How To Make An iMessage Game (And Why)

iMessage games are viral by nature with built-in engagement and retention mechanics. If you’re not already building for iMessage, you should be.

Funnels Reporting Illustration

A Deep Dive into Funnel Reporting for Games

Funnels are a way of visualizing and measuring how your players move through a sequence of events, or ‘steps’. A…