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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Tools & resources

Level up your game with our collection all of useful tools and resources every game developer needs when creating their game.

Designing Habit-Forming Games

A player who gets used to playing your game habitually will keep coming back, and that's the key to forming a steady community.

8 Areas You Should Focus Your Game Development in 2018

There are a lot of topics and trends in gaming that have been talked about in the media lately, but here are the main ones you need pay attention as 2018 begins.

How To Determine Your Game’s Player LTV

There are many ways to calculate the lifetime value (LTV) of players in your game. We look at the typical ways to calculate LTV and understand your ROI.

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How to Run a Successful Kickstarter for your Game

Nathan Lovato has run 2 successful kickstarter campaigns over the last couple of years (the latest of which raised 4x the initial goal). He explores some of the basics and common pitfalls you should avoid.

Top 5 Game Engines For Beginners

Planning on creating your first game? There's hundreds of game engines to choose from, but not all of them are ideal for beginners. Here are 5 that are.

The 5 Essentials of a Top Performing Game App Store Page

SplitMetrics has performed thousands of A/B tests for some of the largest studios on earth, designed to track the behaviour of 50+ million unique users. They share with us the 5 key factors to improve a game or app listing.

Mobile Game Soft Launch

Mastering The Art And Science Of A Mobile Game Soft Launch

The soft launch of a new game is always one of the most exciting times for any game developer. Here are some important steps to make sure you get it right.

How To Grow A Gaming Community (When You Don’t Have Players)

When you get started with social networks, it’s tough. Nobody follows you. Nobody knows you! How do game developers get those thousands of followers?

How to Budget your Mobile Indie Game

It’s hard to estimate the amount of work required to produce a game from start to finish. We know it…

User Analytics Persona

How To Create User Personas As Unique As Your Audience

Do you sometimes wish that you could get to know every one of your players and the members of your…

How To Make Your Game UI Shine & Increase Conversions

Great UI does more than enable your player to play the game: it can make or break your revenue. Follow these tips to increase sales with persuasive UI.

Analytics Storytelling

How to Tell a Story with your Analytics Reports

Analytics reports or presentations are generally not the most exciting thing ever – after all, they are usually just a…

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