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Tools & resources

Level up your game with our collection all of useful tools and resources every game developer needs when creating their game.

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Marketing

Improving F2P mobile games with subscription

How do you go about introducing a subscription model for F2P games? And should you? Subscription experts, Unleashd, answer just that.

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Marketing

Early Testing Strategies to Maximize Your Hyper-Casual Game’s Potential

Early testing is the key to success in hyper-casual game development. Here are ten lessons we took away from our recent webinar on the subject.

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Development & design

Eight tools, services and products you should know about before launching your game

Whether you've launched or about to launch your game, there's still a ton of work you need to do to make it a success. To save you some time, here are eight things we think you should look into.

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Marketing

Personalizing Offers for In-App Monetization – Lessons from Crazy Panda

Want to use personalized offers to increase monetization for your app? Ivan Kozyev, head of analytics at Russian game development company Crazy Panda, tells us how to do just that.

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Marketing

How to find Hyper-Casual Success with Rapid Testing and Development

Hyper-casual isn’t just a mobile game genre—it’s a very specialist process of game development. Here’s how to use rapid testing and development to make a successful hyper-casual mobile game.

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Rovio GameCamp Presentation
Marketing

Customizing Rewarded Ads using Machine Learning – Lessons from Rovio

Rovio’s Elif Buyukcan gave us a talk on how they optimize rewarded ads in their Angry Birds games – with help from machine learning and artificial intelligence. This is what we learned.

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Marketing

A Zeptolab Guide To Soft Launches

In this post, Zeptolab’s Head of Publishing, Dylan Tredrea, talks about how you can ‘save the games that can be saved’ through effective soft launches.

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Cultural difference mobile game China blog
Marketing

Common Cultural Differences When Publishing Games In China

In this post, Chinese publishing experts JoyPac look at how bridging the East-West cultural divide could help make your game a success in China.

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Marketing

How To Position Your Game to Social Media Influencers (Part One)

In this post, our good friends at Matchmade have shared their best-kept secrets when positioning your game to social media influencers.

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