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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Tools & resources

Level up your game with our collection all of useful tools and resources every game developer needs when creating their game.

Mobile Game Trailer

The 9 Do’s and Don’ts of Game Trailers

First impressions are everything, so optimising your game trailer is all-important. Here are some tips on what you should do - and not do - to provide a sizzle reel that'll have your audience salivating.

How To Make An iMessage Game (And Why)

iMessage games are viral by nature with built-in engagement and retention mechanics. If you’re not already building for iMessage, you should be.

Funnels Reporting Illustration

A Deep Dive into Funnel Reporting for Games

Funnels are a way of visualizing and measuring how your players move through a sequence of events, or ‘steps’. A well-configured funnel gives insight into which of these steps lose…

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Time-Saving Tools for Mobile Game Developers

If you’re anything like us, you’re already thinking ahead to 2017. How will you lower acquisition costs, improve engagement and drive…

Common GameAnalytics Questions

6 Game Analytics Questions: Answered by Data Scientists

We've responded to more than 6000 questions from your inquiring minds. Hats off to our fantastic support team. In this post, we've answered 6 questions that are most often sent our way. Hopefully you find this useful!

5 most common mistakes of data analysts

This is a guest post by Peter Fodor, the founder of AppAgent, a service for mobile developers who are launching…

3 Simple Steps To Improve Your Game’s Graphics

We cover some lesser-known trails to improve your game’s visuals and better understand the job of your artist and how to communicate efficiently with them.

10 Tips For A Great First Time User Experience (FTUE) In F2P Games

In order to engage users, game developers should focus on the first time user experience. The following tips will help measure and improve the first time user experience in your F2P game.

The 7 Deadly Sins of Mobile User Acquisition

App discovery is tough. With over 1,500,000 apps in each of the App Store and Google Play, standing out from…

21 Free Learning Resources For Game Developers

From programming to game design, here are 21 essential resources to take your game development to the next level.

15 Metrics All Game Developers Should Know by Heart

We look at the most useful game analytics metrics to help shed light on how you can improve your mobile game.

How To Do An Efficient Game Test

We would love to think that our creations provide a great experience from the get-go. That they are rock-solid, that…