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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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UX design

Get the low down on the top guides and practices for your UX design, from how-to’s through to tips and tricks. Beginner or pro, you’ll find all the information you need to up your game’s UX design.

Game UX Style Guide: Why Do You Need One?

UX Director at DIGIT, Om Tandon, shares with us the importance of Game UX style guides, and why you need one.

UX Insights: Golfclash’s Swing To Success!

Om Tandon doesn't like golf, but Golfclash is a different beast that grew on him regardless. Let's find out why he's still playing it.

UX Review: Slotomania, the hooks & baits of social casino gaming.

You may wonder, why people are sinking millions of dollars into these games which cannot be played for real money! Let's have a look at one of those...

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UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-2)

As promised, we will cover how to set up external usability tests, where the preparation is done at the developers' (client) and research agencies end.

UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-1)

This series takes the subject of UX in games a step further by sharing with you some of the methods and techniques used in the process and demystifying it, I aptly call this series UX Walkthrough.

Advanced UX Prototyping and Playtesting (Without the Code!)

This isn't your usual post about fancy buttons, micro interactions and menus prototyping. There are many showing ways to mimic UX/UI interactions, transitions and login forms. This article is about taking it to the next level!

UX Game Design

5 Tips to Improve Your Game’s User Experience

In a small indie development team, you get to wear multiple hats, and you most likely fix some of your game's UX design issues. That’s why it’s important to know about this vast and deeply interesting domain.

Usability in Mobile Games: The Triumph of Bad Design?

Many successful games seem to have lately forgotten to include usability, which used to be the alpha and omega for game development, in their development process. Is it now the triumph of bad design?

Five Tips for Killer First-Time Flow

While the concept of flow has its roots in psychology, it's also associated with the world of video games. Flow is defined as that state in which a person is fully immersed into a video game, which guarantees maximum enjoyment.