Game publishing

Going Multi-National: A Follow-Up Interview with FRVR

Editor’s Note: After our previous interview with FRVR back in 2017, we wanted to catch back up with founder Chris Benjaminsen to see how the company has grown, what changes have been made to the structure of his company, and what his plans were for FRVR in 2018 and beyond.  So, what have you been […]

How to Plan and Track Events in Mobile Games

At one stage in your career you’ve begun to care about data. You decide that you want to know what your players are doing, so you start tracking gameplay events. You track everything. With a flurry of code your app is sending tracking events for every card combination, move, spell effect and battle stat! Pat […]

How to Make a Successful Indie Game

The games market is absolutely booming and will top $108 billion this year, growing at a CAGR of 19%. Mobile games remain its most lucrative segment and now account for 42% (or $46.1 billion) of the total revenue generated by app publishers. Want to grab a share of the pie? How to create an indie […]

6 Tips for Hiring the Best Game Developer Talent

Starting a brand new indie game development studio is not an easy task. The main reason for this is the fact that finding the right people who will work with you can prove to be quite difficult. Not everyone is cut out to work in such an environment and put themselves on the line each […]

10 Tactics to Drive Game Downloads on Low Budget

Editor’s note: a little while ago we discussed how to market your game on a $0 budget. It was a popular post with a lot of useful tips. We thought we’d get more advice from another industry expert. This time it’s from TheTool’s ASO and mobile marketing lead, Katerina Zolotareva. Overview Getting a mobile game discovered […]


A Map Of Worldwide Mobile Gaming Markets In 2017

The mobile games market is growing at a fast speed (52% during 2016 according to Newzoo), making it a truly a global area of business. However, as is in any other global business, there are differences in consumer needs, desires and behaviors. It is crucial for any mobile games company to learn about these differences […]

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