Guest Posts

The 10 Best Digital Board Games For Your Mobile

In recent years board games have had a revival – the hobby is growing faster than ever and the diversity of the games on the market is truly extraordinary. Even though part of the appeal of the hobby is its physical and social format, digital board games soon followed its analog brothers and sisters, proving […]

UX Insights: Golfclash’s Swing To Success!

Sport simulation games have been a massively popular genre in video games industry since the early 70’s. Many of you must have grown up playing franchises like NBA, FIFA, Ashes, Madden NFL, NFS, Football Manager, Tiger Woods – PGA and many more sports titles across PC and consoles. “Real world sports games imbibe natural qualities […]

Part 2: Are Casual Games Maturing? Lessons from Playrix!

Editor’s Note: This is the second in a series of articles looking at casual and mid-core games. The first, which looks at Angry Birds 2 and features a Q&A from developers Rovio can be found here.  The first part of this analytical series focused on Rovio Entertainment and how they successfully evolved and matured their multi-million dollar Angry […]

Microtransactions In Games: The Good, The Bad, And The Ugly

Microtransactions (or MTXs for short) are small purchases players make to unlock further gameplay, gain extra lives, change a character’s appearance, or speed up the gaming process in simulation games like The Tribez. The microtransaction business model has a strong right to exist on mobile; in a world where a Match-3 game costs up to […]

How to Plan and Track Events in Mobile Games

At one stage in your career you’ve begun to care about data. You decide that you want to know what your players are doing, so you start tracking gameplay events. You track everything. With a flurry of code your app is sending tracking events for every card combination, move, spell effect and battle stat! Pat […]

Are Casual Games Maturing? Lessons from Angry Birds 2

This article was co-Authored with Michael Katkoff and originally published by Om Tandon here. Casual Games Casual games is a relatively new genre that was arguably kicked off by PopCap when Bejeweled launched on browsers in 2001. The true growth of the genre was enabled by Facebook and driven by Zynga’s FarmVille and other Ville-style games. The […]

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