Guest Posts

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Game UX style guide: Why do you need one?

Editor’s Note: this post was originally published by Om Tandon, Director of User Experience at Digit. With over 14 years experience, Om specializes in UX design, UI design and User Interaction, and has previously worked at Gameloft and June Software.  Is it just me or are UX playbooks, UX pattern libraries, UX style guides not talked about enough? […]

The Ultimate Guide to Social Sharing for Games with GIFs

Back in 2012 when we released the first Fun Run game, we had little idea that the series would pass 100m downloads over the next few years. We came to realise that it’s possible to reach the masses by word-of-mouth, with players sharing Fun Run with other people they thought would also enjoy it. This […]

Fast Lane by Space Ape Games

How Space Ape Games Saw 4x Growth with Smart Monetization

Editor’s note: this post was originally published by Nicolas Boulay on the Space Ape Games Tech blog. Nic has 10 years experience in mobile UA and ad-monetisation. He previously worked at Gameloft and Badoo and joined Space Ape in the early days of 2012.  About Fast Lane Fastlane has reached 16M installs, approaching $30M run rate, […]

Generating Word-Of-Mouth Buzz For Your Game

What do we do when we experience something amazing, profound, funny, emotional or just plain weird? We talk about it. We want to share that experience with our friends, so that they can jump right in and see for themselves. This, of course, is word-of-mouth – and it’s one of the most powerful marketing tools […]

Digital Board Game Companion Apps: The Merge of Physical and Digital Gaming

Board games have always celebrated their physical and tactile nature. Reading the rulebook, unpacking the pieces, and setting up the board are all an intrinsic part of playing the board game. However, digital companion apps have also long been part of this ritual. Some games, like 7 Wonders, have a free app that helps players […]

A Primer On eSports

On March 22, the Las Vegas Strip welcomed its first eSports arena. eSports Arena Las Vegas, a 30,000 sq. ft. venue that hosts large live gaming events, stands as a physical symbol for where the industry currently stands, and how far it has come. 10 years ago, in March 2008, Soulreapers/pure.gaming won the UT3 […]

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