Guest Posts

How to Make a Successful Indie Game

The games market is absolutely booming and will top $108 billion this year, growing at a CAGR of 19%. Mobile games remain its most lucrative segment and now account for 42% (or $46.1 billion) of the total revenue generated by app publishers. Want to grab a share of the pie? How to create an indie […]

6 Tips for Hiring the Best Game Developer Talent

Starting a brand new indie game development studio is not an easy task. The main reason for this is the fact that finding the right people who will work with you can prove to be quite difficult. Not everyone is cut out to work in such an environment and put themselves on the line each […]

Understanding Your Audience – Bartle Player Taxonomy

We all know that every player is unique and special, with their own motivations for playing any given game and developing a personalized approach to its ecosystem. However, it’s nearly impossible to assess and cater to each type of personality with every aspect of your game, so it’s necessary to step back, organize, and plan […]

Exploring Motivation & Retention for Popular Games

Retention is the most important metric for a free-to-play mobile game’s long-term business outlook. If you want to understand the link between a player’s lifetime value (how much money they ever spend in the game) and how long they continue to play your game, Emily Greer gave a GDC talk in 2013 absolutely packed with web data. […]

10 Tactics to Drive Game Downloads on Low Budget

Editor’s note: a little while ago we discussed how to market your game on a $0 budget. It was a popular post with a lot of useful tips. We thought we’d get more advice from another industry expert. This time it’s from TheTool’s ASO and mobile marketing lead, Katerina Zolotareva. Overview Getting a mobile game discovered […]

UX Review: Slotomania, the hooks & baits of social casino gaming.

10 out of  50 US top grossing games are social casino giants, an indication of how dominant this genre is with an massively loyal target audience. Superdata research predicts massive growth in this segement You may wonder, why people are sinking millions of dollars in to these games which can not be played for real money! give […]

Load more