Guest Posts

Understanding Your Audience – Bartle Player Taxonomy

We all know that every player is unique and special, with their own motivations for playing any given game and developing a personalized approach to its ecosystem. However, it’s nearly impossible to assess and cater to each type of personality with every aspect of your game, so it’s necessary to step back, organize, and plan […]

Exploring Motivation & Retention for Popular Games

Retention is the most important metric for a free-to-play mobile game’s long-term business outlook. If you want to understand the link between a player’s lifetime value (how much money they ever spend in the game) and how long they continue to play your game, Emily Greer gave a GDC talk in 2013 absolutely packed with web data. […]

10 Tactics to Drive Game Downloads on Low Budget

Editor’s note: a little while ago we discussed how to market your game on a $0 budget. It was a popular post with a lot of useful tips. We thought we’d get more advice from another industry expert. This time it’s from TheTool’s ASO and mobile marketing lead, Katerina Zolotareva. Overview Getting a mobile game discovered […]

UX Review: Slotomania, the hooks & baits of social casino gaming.

10 out of  50 US top grossing games are social casino giants, an indication of how dominant this genre is with an massively loyal target audience. Superdata research predicts massive growth in this segement You may wonder, why people are sinking millions of dollars in to these games which can not be played for real money! give […]

UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-2)

Co-authored with Steven Gaston This post was originally featured on Gamasutra In part 2 of this post (in case you missed, Part 1 here), as promised we will cover how to set up external usability tests, preparation done at developers’ (client) and research agencies end, see how internal and external UX designers work in sync combining their final observation & […]

UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-1)

Co-authored with Steven Gaston User experience design has become the mainstay of creating intuitive and rewarding offline, online digital experiences, be it across web, apps physical products or more recently GAMES. Most top tier gaming companies big or small (be it PC, mobile or console) like Blizzard, Riot, Sony, EA, Zynga, King, Ubisoft, Gameloft understand this scenery change […]

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