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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.
In this post, we’ll be talking all things 'header bidding' and 'ad mediation'. Not sure what these mean? Then you'll probably want to read on.
Ad mediation? CPM? Waterfalling? All key terms that are used throughout the industry, but what do they really mean?
We look at the pro's and cons of Apple's latest subscription-based service, Apple Arcade, and what mobile game developers should look out for.
A selection of the top strategies on improving your games' retention, with expert advice from app-store specialists, AppFollow.
Our good friends at JoyPac have shared everything you need to know about launching your game in China, including how to increase your chances of releasing a hit.
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