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Acquisition & retention

We’ve collected our top tips and guides on how you can bring new players to your game, while keeping your current users happy.

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Marketing

How To Position Your Game to Social Media Influencers (Part One)

In this post, our good friends at Matchmade have shared their best-kept secrets when positioning your game to social media influencers.

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Industry reports

5 Key Lessons To Boost Retention And Increase Engagement

Using data from our latest industry report, we reveal the key lessons in keeping your games' retention and engagement healthy.

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Marketing

6 Ad Creative Strategies To Nail Your User Acquisition

With the gaming market getting even more competitive, how can you make sure your mobile ad creative stands out from the crowd?

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Development & design

Designing Habit-Forming Games

A player who gets used to playing your game habitually will keep coming back, and that's the key to forming a steady community.

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Development & design

How To Determine Your Game’s Player LTV

There are many ways to calculate the lifetime value (LTV) of players in your game. We look at the typical ways to calculate LTV and understand your ROI.

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Guest posts

Exploring Motivation & Retention for Popular Games

Retention is the most important metric for a free-to-play mobile game’s long-term business outlook. We help to understand the link between a player’s lifetime value and how long they continue to play your game.

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Development & design

How To Grow A Gaming Community (When You Don’t Have Players)

When you get started with social networks, it’s tough. Nobody follows you. Nobody knows you! How do game developers get those thousands of followers?

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Analytics tips

8 ways of spotting and fixing the reasons why players are leaving your game

The following article is based on a previous one we published on the GameAnalytics blog: 16 reasons players are leaving your…

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Development & design

The 7 Deadly Sins of Mobile User Acquisition

App discovery is tough. With over 1,500,000 apps in each of the App Store and Google Play, standing out from…

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