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Acquisition & retention

We’ve collected our top tips and guides on how you can bring new players to your game, while keeping your current users happy.

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Guest posts

Marketing to players with new devices? Here’s what you should know

You've launched your app. Set up your ads. Sorted your ASO. What now? There's tons of strategies you can do. But for now, Adjust shares focuses their attention to players with new devices.

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Marketing

7 ways to optimize your mobile game on the app stores

Mobile gaming expert Jupiter Hadley spoke to four separate studios on what they think are the best strategies when competing on the app stores. Here’s what she learned.

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Marketing

4 Key Steps to Making a Successful Hyper-Casual game

Hyper-casual games are going through incredible growth, and is still going strong. If you're new to the genre, here's how you can get started.

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Marketing

How To Position Your Game to Social Media Influencers (Part One)

In this post, our good friends at Matchmade have shared their best-kept secrets when positioning your game to social media influencers.

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Industry reports

5 Key Lessons To Boost Retention And Increase Engagement

Using data from our latest industry report, we reveal the key lessons in keeping your games' retention and engagement healthy.

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Marketing

6 Ad Creative Strategies To Nail Your User Acquisition

With the gaming market getting even more competitive, how can you make sure your mobile ad creative stands out from the crowd?

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Development & design

Designing Habit-Forming Games

A player who gets used to playing your game habitually will keep coming back, and that's the key to forming a steady community.

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Development & design

How To Determine Your Game’s Player LTV

There are many ways to calculate the lifetime value (LTV) of players in your game. We look at the typical ways to calculate LTV and understand your ROI.

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Guest posts

Exploring Motivation & Retention for Popular Games

Retention is the most important metric for a free-to-play mobile game’s long-term business outlook. We help to understand the link between a player’s lifetime value and how long they continue to play your game.

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