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Learn how to turn your idea into a fully fledged business, from running a successful kickstarter campaign, to choosing the best publisher for your game.

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Analytics tips

How to Find Player LTV Blind Spots and Earn More From Your Game

Learn how to identify and address the most common blind spots for player LTV to grow your game’s revenue and profitability.

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Analytics tips

How to Calculate CPI, CPC, eCPM and More

What are CPI, CPC and eCPM? In this blog series, we bust some jargon, explore exactly what these metrics are for and see how to calculate them.

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Game reviews

Designing battle passes in mobile games: the whats, whys, and hows

What is a battle pass? And how can you use them in your mobile game? I answer that, and more, in this post.

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Marketing

Getting started with mobile ad mediation – a how-to guide

Think ad mediation is just measuring in-game advertising revenue? Think again. It can do much, much more.

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Marketing

A Game Developers’ Guide to Playable Ads

What makes a great playable ad? And what steps can you take to making them? We answer that, and more, in this article.

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Marketing

Improving F2P mobile games with subscription

How do you go about introducing a subscription model for F2P games? And should you? Subscription experts, Unleashd, answer just that.

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Marketing

Personalizing Offers for In-App Monetization – Lessons from Crazy Panda

Want to use personalized offers to increase monetization for your app? Ivan Kozyev, head of analytics at Russian game development company Crazy Panda, tells us how to do just that.

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Rovio GameCamp Presentation
Marketing

Customizing Rewarded Ads using Machine Learning – Lessons from Rovio

Rovio’s Elif Buyukcan gave us a talk on how they optimize rewarded ads in their Angry Birds games – with help from machine learning and artificial intelligence. This is what we learned.

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Marketing

15 Ad-Tech Terms Every Mobile Game Developer Should Know

Ad mediation? CPM? Waterfalling? All key terms that are used throughout the industry, but what do they really mean?

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