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Learn how to turn your idea into a fully fledged business, from running a successful kickstarter campaign, to choosing the best publisher for your game.

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Marketing

Five Mistakes to Avoid When Making A F2P Game

Priyank Badkul from Huuuge Games shares the five mistakes he learned to avoid during his career – mistakes that can take a F2P game from a great idea to a failed product.

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Marketing

A Zeptolab Guide To Soft Launches

In this post, Zeptolab’s Head of Publishing, Dylan Tredrea, talks about how you can ‘save the games that can be saved’ through effective soft launches.

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Marketing

How to Position Your Game to Influencers (Part Two)

Matchmade is back with more words of wisdom on working with influencers. This time, they look at how you can structure the timeline of your influencer marketing strategy. 

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Marketing

Apple Arcade: What This Really Means For Mobile Game Developers (Updated)

We look at the pro's and cons of Apple's latest subscription-based service, Apple Arcade, and what mobile game developers should look out for.

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Marketing

China’s Approval Process: Getting Your Game The Green Light

Our friends at JoyPac are back again. This time, they give us the low-down on what you need to secure your license when publishing in China.

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Marketing

How Esports Can Help Your Mobile Game Make Money

Our friends at Skillz take a look at some design tips for mobile game monetization, and share what the benefits are when launching a competitive version of your game.

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Marketing

Finding Our Hyper-Casual Niche – Lessons From Platonic Games

CEO & Founder of Platonic Games, Valeria Castro, shares with us just how their studio found their gaming niche, and the steps developers can use to find theirs.

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Marketing

Ad Fraud: Bots Are Stealing Millions From Brands

Why is ad fraud on the up despite businesses becoming more aware of it? What can be done to stop fraud in its tracks? Our friends at Mintegral answer just that.

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header bidding
Marketing

Keeping Your Head: A Beginner’s Guide To Header Bidding In Mobile Games

In this post, we’ll be talking all things 'header bidding' and 'ad mediation'. Not sure what these mean? Then you'll probably want to read on.

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