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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Business advice

Learn how to turn your idea into a fully fledged business, from running a successful kickstarter campaign, to choosing the best publisher for your game.

in-game purchases cover

Best Practices For In-Game Purchases: Converting Players To Spenders

How can you get the most of in-game purchases? From defining your audience to nailing your path to purchase, we've rounded up all of the best practices.

Native Ads In Mobile Games – Everything You Need to Know

Planning and executing a great native ad strategy can be tough but, if done well, native campaigns often outperform other ad types. In this article, we examine why native ads are a great monetization strategy for mobile games.

Fast Lane by Space Ape Games

How Space Ape Games Saw 4x Growth with Smart Monetization

How holistic experimentations on ad monetisation amplified with smart UA took Fastlane from 170,000 to 700,000 DAU in 4 months. And growing.

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A Guide To Soft-Launching Your Mobile Game

Rather than schedule your release and publicise it in advance, there are some advantages to soft-launching instead. Here's a guide on how best to soft-launch your mobile games.

No Mobile Ad Blindness: Making Sure Users Actually Open Their Eyes And See Your Ads

How do you optimize your ads for productive views and engagements, while keeping mobile ad blindness to a minimum?

9 Metrics You Should Prioritise For Maximum Revenue

With any analytics dashboard, you may find yourself becoming inundated with valuable information. If you want to know what to prioritise to maximise your game's revenue, here are some tips to keep in mind.

Going Multi-National: A Follow-Up Interview with FRVR

After following his story of growing from 0 to 2 Million Daily Active Users, we catch back up with Chris Benjaminsen of FRVR to discuss going multi-national, clones, and avoiding nasty lawyer papers...

How to Make a Successful Indie Game

Learn how to create an indie mobile game that will impress players and streamline the actual game dev and testing process, as well as tricks that help you market a game on a limited budget.

6 Tips for Hiring the Best Game Developer Talent

Starting a brand new indie game development studio is not an easy task. In order to be successful in this world, you need to find people who share your passion for games and have a similar approach to making money from video games.

10 Tactics To Drive Game Downloads On A Low Budget

Getting a mobile game discovered by users is a tricky task, but there are many ways to promote it with a low budget. Here are 10 tips to do just that.

A Map Of Worldwide Mobile Gaming Markets In 2017

Chief Data Scientist & Co-Founder at GameRefinery, Veli-Pekka Julkunen, performs some analysis to measure the similarities between different mobile gaming markets.

How to Run a Successful Kickstarter for your Game

Nathan Lovato has run 2 successful kickstarter campaigns over the last couple of years (the latest of which raised 4x the initial goal). He explores some of the basics and common pitfalls you should avoid.

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