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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.
Why is ad fraud on the up despite businesses becoming more aware of it? What can be done to stop fraud in its tracks? Our friends at Mintegral answer just that.
Ad mediation? CPM? Waterfalling? All key terms that are used throughout the industry, but what do they really mean?
VP Marketing at Tenjin, Sunny Cha, identifies the best-practices that any publisher pursuing a hyper casual portfolio can benefit from.
When making hyper-casual games with great next day retention, how can you make sure you get the most out of your players?
How can you get the most of in-game purchases? From defining your audience to nailing your path to purchase, we've rounded up all of the best practices.
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