Newsletter

About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

Follow us here

Business advice

Learn how to turn your idea into a fully fledged business, from running a successful kickstarter campaign, to choosing the best publisher for your game.

How to Run a Successful Kickstarter for your Game

Nathan Lovato has run 2 successful kickstarter campaigns over the last couple of years (the latest of which raised 4x the initial goal). He explores some of the basics and common pitfalls you should avoid.

5 Effective Behavioural Economic Monetization Patterns

Here are 5 unconventional monetisation patterns shown in game UX design that differ from the crowd but work incredibly well, each based on a sound behavioural economics principle.

The 5 Essentials of a Top Performing Game App Store Page

SplitMetrics has performed thousands of A/B tests for some of the largest studios on earth, designed to track the behaviour of 50+ million unique users. They share with us the 5 key factors to improve a game or app listing.

Read post
App Marketing

10 Common App Marketing Mistakes

Peter Plachta, CEO of the app marketing consultancy ToroGrowth, gives sound advice by highlighting the most common pitfalls businesses face when launching and marketing a mobile game or app.

9 Popular Mobile Game Ad Formats (And How To Use Them)

Like it or not, ad revenue is the lifeblood of many mobile games. With the F2P market growing, we look at the top mobile ad formats and how to use them.

How to Budget your Mobile Indie Game

It’s hard to estimate the amount of work required to produce a game from start to finish. We know it…

Businessman in a Game

Launching a Mobile Game Business (Part 2)

Editor’s note: This is the second of a 2-part series by Anthony Hurtado, a veteran of the mobile publishing and advertising industry. In…

Creating a Game Business

Launching a Mobile Game Business (Part 1)

Editor’s note: This is the first of a 2-part series by Anthony Hurtado, a veteran of the mobile publishing and advertising industry.…

Marketing Your Indie Game On A Zero-Dollar Budget

Let's look at some powerful, cost-free ways you can market your mobile game both before and after launch.

Monetization Mobile Game

10 Monetization Tips for Mobile Games in 2017

Speak to anyone in the mobile gaming industry and the topic of conversation will always turn to one thing: monetization. Who…

ASO for Google Play

App Store Optimization For Game Developers

ASO is an essential marketing tactic for most game developers, and is vital in making your app more visible on its respective platform and earning valuable organic downloads.

Why there’s no shame in indies making money

There was a telling moment in the UK games development scene recently. A couple of years ago, the British Government…