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Gaming community

Here you’ll find everything you need to know about your gaming community, from building your social presence from scratch, to engaging and maintaining your active followers.

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Guest posts

3 Strategies to Grow Gamers’ Loyalty and Retention Rate

A selection of the top strategies on improving your games' retention, with expert advice from app-store specialists, AppFollow.

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Guest posts

Referral Marketing For Mobile Games: How To Grow Your Game With Referrals

In this post, our good friends at Megacool shares with us how exactly game developers can nail their referral marketing for their mobile games (with examples!).

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Marketing

3 Creative Ways To Build Your Community Before Launching Your Game

We explore 3 unique stories where developers went the extra mile to build their community, and dig into why they worked so well.

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Development & design

Designing Habit-Forming Games

A player who gets used to playing your game habitually will keep coming back, and that's the key to forming a steady community.

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Marketing

The Biggest Mobile Gaming Consumers In 2018 (And Beyond) Are Women

Gaming has often been considered a male-dominated past-time, but no more. Here's why 2018 and beyond will be all-important for diversifying your audiences.

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Guest posts

Part 2: Are Casual Games Maturing? Lessons from Playrix!

Why and how are casual games pivoting towards mid-core features? How are top tier Devs like Playrix driving this change in the casual gaming space? A close chat with Playrix, developer of top grossing games like Homescapes, Gardenscapes, and Fishdom.

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Development & design

How To Determine Your Game’s Player LTV

There are many ways to calculate the lifetime value (LTV) of players in your game. We look at the typical ways to calculate LTV and understand your ROI.

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Development & design

How to Run a Successful Kickstarter for your Game

Nathan Lovato has run 2 successful kickstarter campaigns over the last couple of years (the latest of which raised 4x the initial goal). He explores some of the basics and common pitfalls you should avoid.

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Development & design

How To Grow A Gaming Community (When You Don’t Have Players)

When you get started with social networks, it’s tough. Nobody follows you. Nobody knows you! How do game developers get those thousands of followers?

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Marketing

10 Tactics To Drive Game Downloads On A Low Budget

Getting a mobile game discovered by users is a tricky task, but there are many ways to promote it with a low budget. Here are 10 tips to do just that.

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News & releases

Important Beta Update: GameAnalytics is Evolving!

GameAnalytics as you know it is about to go through some major changes. In this post we outline why we decided to rebuild our technology, along with the many improvements you can expect to see long term.

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FRVR Interview
Case studies

From 0 to 2 Million DAU: An Interview with FRVR

It’s one thing to devote years of your life to building games. It’s another thing altogether to turn these creations into a business success, time after time. FRVR has a proven track record of doing exactly that.

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Marketing

Going Multi-National: A Follow-Up Interview with FRVR

After following his story of growing from 0 to 2 Million Daily Active Users, we catch back up with Chris Benjaminsen of FRVR to discuss going multi-national, clones, and avoiding nasty lawyer papers...

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An interview with Voodoo games
Case studies

Breaking into Mobile Games Publishing: An Interview with Voodoo

In this interview we speak with one of Voodoo’s Publishing Managers, Hugo Peyron, to find out how they grew from a small studio of two engineers into a game publishing powerhouse with successive smash hits on the appstores.

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