Gaming community
Here you’ll find everything you need to know about your gaming community, from building your social presence from scratch, to engaging and maintaining your active followers.
3 Strategies to Grow Gamers’ Loyalty and Retention Rate
A selection of the top strategies on improving your games' retention, with expert advice from app-store specialists, AppFollow.
Referral Marketing For Mobile Games: How To Grow Your Game With Referrals
In this post, our good friends at Megacool shares with us how exactly game developers can nail their referral marketing for their mobile games (with examples!).
3 Creative Ways To Build Your Community Before Launching Your Game
We explore 3 unique stories where developers went the extra mile to build their community, and dig into why they worked so well.
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Designing Habit-Forming Games
A player who gets used to playing your game habitually will keep coming back, and that's the key to forming a steady community.
The Biggest Mobile Gaming Consumers In 2018 (And Beyond) Are Women
Gaming has often been considered a male-dominated past-time, but no more. Here's why 2018 and beyond will be all-important for diversifying your audiences.
Part 2: Are Casual Games Maturing? Lessons from Playrix!
Why and how are casual games pivoting towards mid-core features? How are top tier Devs like Playrix driving this change in the casual gaming space? A close chat with Playrix, developer of top grossing games like Homescapes, Gardenscapes, and Fishdom.
How To Determine Your Game’s Player LTV
There are many ways to calculate the lifetime value (LTV) of players in your game. We look at the typical ways to calculate LTV and understand your ROI.
How to Run a Successful Kickstarter for your Game
Nathan Lovato has run 2 successful kickstarter campaigns over the last couple of years (the latest of which raised 4x the initial goal). He explores some of the basics and common pitfalls you should avoid.
How To Grow A Gaming Community (When You Don’t Have Players)
When you get started with social networks, it’s tough. Nobody follows you. Nobody knows you! How do game developers get those thousands of followers?
How To Create User Personas As Unique As Your Audience
Do you sometimes wish that you could get to know every one of your players and the members of your…
The 7 Deadly Sins of Mobile User Acquisition
App discovery is tough. With over 1,500,000 apps in each of the App Store and Google Play, standing out from…
Why now’s the time to get to know your players
Marketing is a dirty word within the walls of many independent developers. Even for those who acknowledge it’s something they…
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