Follow us here

Marketing

Marketing and monetizing your game is a huge feat: we’re here to help with expert articles on how to nurture communities and increase exposure for the growth of your games.

Our latest updates

Cultural difference mobile game China blog
Marketing

Common Cultural Differences When Publishing Games In China

In this post, Chinese publishing experts JoyPac look at how bridging the East-West cultural divide could help make your game a success in China.

Read more »
Marketing

How To Position Your Game to Social Media Influencers (Part One)

In this post, our good friends at Matchmade have shared their best-kept secrets when positioning your game to social media influencers.

Read more »
Marketing

Finding Our Hyper-Casual Niche – Lessons From Platonic Games

CEO & Founder of Platonic Games, Valeria Castro, shares with us just how their studio found their gaming niche, and the steps developers can use to find theirs.

Read more »
Gaming Subscription Feature Image
Marketing

Could A Subscription Model Work For Your Mobile Game?

Subscriptions models can be seen everywhere. But is it good for gaming? In this post, we look at the pros and cons of ditching the ads in favor of subscription-based gaming.

Read more »
header bidding
Marketing

Keeping Your Head: A Beginner’s Guide To Header Bidding In Mobile Games

In this post, we’ll be talking all things 'header bidding' and 'ad mediation'. Not sure what these mean? Then you'll probably want to read on.

Read more »
Guest posts

Boyfriend Dungeon: The Secrets Of Their Email Marketing Strategy

Creative Director at Return to Adventure Mountain, Chris Zukowski, shares with us how studio Kitfox Games nailed their email marketing strategy for their game, Boyfriend Dungeon.

Read more »
Marketing

Native Ads In Mobile Games – Everything You Need to Know

Planning and executing a great native ad strategy can be tough but, if done well, native campaigns often outperform other ad types. In this article, we examine why native ads are a great monetization strategy for mobile games.

Read more »
Guest posts

The Ultimate Guide to Social Sharing for Games with GIFs

After creating and growing the Fun Run games to over 100M downloads, the founders of the GIF sharing platform Megacool realised that it’s possible to reach the masses by triggering word-of-mouth. In this guide, they outline how...

Read more »
Guest posts

Generating Word-Of-Mouth Buzz For Your Game

It's one of the most powerful marketing tools possible, so let's find out how best to generate this kind of marketing buzz.

Read more »