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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Marketing

Marketing and monetizing your game is a huge feat: we’re here to help with expert articles on how to nurture communities and increase exposure for the growth of your games.

The Ultimate Guide to Social Sharing for Games with GIFs

After creating and growing the Fun Run games to over 100M downloads, the founders of the GIF sharing platform Megacool realised that it’s possible to reach the masses by triggering word-of-mouth. In this guide, they outline how...

Fast Lane by Space Ape Games

How Space Ape Games Saw 4x Growth with Smart Monetization

How holistic experimentations on ad monetisation amplified with smart UA took Fastlane from 170,000 to 700,000 DAU in 4 months. And growing.

Generating Word-Of-Mouth Buzz For Your Game

It's one of the most powerful marketing tools possible, so let's find out how best to generate this kind of marketing buzz.

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SEO And ASO Optimization For Game Developers

When you’re marketing and promoting your game, you probably don’t think about one of the most important - and most traditional - types of digital marketing.

A Primer On eSports

eSports' sudden appearance in mainstream media has left many wondering what it is, and how and why it has grown in popularity so quickly. Allow us to explain.

Designing Habit-Forming Games

A player who gets used to playing your game habitually will keep coming back, and that's the key to forming a steady community.

The Biggest Mobile Gaming Consumers In 2018 (And Beyond) Are Women

Gaming has often been considered a male-dominated past-time, but no more. Here's why 2018 and beyond will be all-important for diversifying your audiences.

A Guide To Soft-Launching Your Mobile Game

Rather than schedule your release and publicise it in advance, there are some advantages to soft-launching instead. Here's a guide on how best to soft-launch your mobile games.

Are Loot Boxes The Future Of Mobile Game Monetization?

What does the future of game monetisation look like, and is it loot boxes? We discuss their forms, benefits, drawbacks, and how they interact with the law.

No Mobile Ad Blindness: Making Sure Users Actually Open Their Eyes And See Your Ads

How do you optimize your ads for productive views and engagements, while keeping mobile ad blindness to a minimum?

9 Metrics You Should Prioritise For Maximum Revenue

With any analytics dashboard, you may find yourself becoming inundated with valuable information. If you want to know what to prioritise to maximise your game's revenue, here are some tips to keep in mind.

Going Multi-National: A Follow-Up Interview with FRVR

After following his story of growing from 0 to 2 Million Daily Active Users, we catch back up with Chris Benjaminsen of FRVR to discuss going multi-national, clones, and avoiding nasty lawyer papers...