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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Marketing

Marketing and monetizing your game is a huge feat: we’re here to help with expert articles on how to nurture communities and increase exposure for the growth of your games.

How to Make a Successful Indie Game

Learn how to create an indie mobile game that will impress players and streamline the actual game dev and testing process, as well as tricks that help you market a game on a limited budget.

6 Tips for Hiring the Best Game Developer Talent

Starting a brand new indie game development studio is not an easy task. In order to be successful in this world, you need to find people who share your passion for games and have a similar approach to making money from video games.

Exploring Motivation & Retention for Popular Games

Retention is the most important metric for a free-to-play mobile game’s long-term business outlook. We help to understand the link between a player’s lifetime value and how long they continue to play your game.

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10 Tactics To Drive Game Downloads On A Low Budget

Getting a mobile game discovered by users is a tricky task, but there are many ways to promote it with a low budget. Here are 10 tips to do just that.

Black Snowflake Games Interview

The Viral Potential Of HTML5 Games – Black Snowflake Interview

Filipp Karmanov is the CEO and Founder of Black Snowflake Games. He developed his first mobile game back in 2007, but growth really picked up after 2013 when he decided to focus on HTML5 games.

A Map Of Worldwide Mobile Gaming Markets In 2017

Chief Data Scientist & Co-Founder at GameRefinery, Veli-Pekka Julkunen, performs some analysis to measure the similarities between different mobile gaming markets.

How to Run a Successful Kickstarter for your Game

Nathan Lovato has run 2 successful kickstarter campaigns over the last couple of years (the latest of which raised 4x the initial goal). He explores some of the basics and common pitfalls you should avoid.

5 Effective Behavioural Economic Monetization Patterns

Here are 5 unconventional monetisation patterns shown in game UX design that differ from the crowd but work incredibly well, each based on a sound behavioural economics principle.

The 5 Essentials of a Top Performing Game App Store Page

SplitMetrics has performed thousands of A/B tests for some of the largest studios on earth, designed to track the behaviour of 50+ million unique users. They share with us the 5 key factors to improve a game or app listing.

App Marketing

10 Common App Marketing Mistakes

Peter Plachta, CEO of the app marketing consultancy ToroGrowth, gives sound advice by highlighting the most common pitfalls businesses face when launching and marketing a mobile game or app.

Blackbox spin level

Design to Share: How Viral Sharing Works in Blackbox

Ryan McLeod, the creative mind behind the Apple Design Award winning Blackbox, shares his insights about increasing installs and growing a loyal player community with the help of innovative viral sharing mechanics.

9 Popular Mobile Game Ad Formats (And How To Use Them)

Like it or not, ad revenue is the lifeblood of many mobile games. With the F2P market growing, we look at the top mobile ad formats and how to use them.