Marketing and monetizing your game is a huge feat: we’re here to help with expert articles on how to nurture communities and increase exposure for the growth of your games.
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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.
In this two-part series, Om does a deep dive into the psychology of skill and chance-based gratification loops in Miniclip's 8 ball, and how they affect player perception.
We look at the pro's and cons of Apple's latest subscription-based service, Apple Arcade, and what mobile game developers should look out for.
Our friends at JoyPac are back again. This time, they give us the low-down on what you need to secure your license when publishing in China.
In this post, Chinese publishing experts JoyPac look at how bridging the East-West cultural divide could help make your game a success in China.
In this post, Publishing Manager at Voodoo, Alexander Shea, shares with us the steps they took when developing hit game, Purple Diver, and what changes they made during each prototype phase.
Back in May at Mobvista’s Xplore China event, we had the pleasure of presenting a few key insights that can help game developers tackle the Chinese mobile market.
Our friends at Skillz take a look at some design tips for mobile game monetization, and share what the benefits are when launching a competitive version of your game.
In this post, our good friends at Matchmade have shared their best-kept secrets when positioning your game to social media influencers.
CEO & Founder of Platonic Games, Valeria Castro, shares with us just how their studio found their gaming niche, and the steps developers can use to find theirs.