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Marketing

Marketing and monetizing your game is a huge feat: we’re here to help with expert articles on how to nurture communities and increase exposure for the growth of your games.

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UX Review Deep Dive Miniclip's 8 Ball Pool
Guest posts

How Miniclip’s 8 Ball Pool uses Skill & Chance Based Gratification

In this two-part series, Om does a deep dive into the psychology of skill and chance-based gratification loops in Miniclip's 8 ball, and how they affect player perception.

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Marketing

Apple Arcade: What This Really Means For Mobile Game Developers (Updated)

We look at the pro's and cons of Apple's latest subscription-based service, Apple Arcade, and what mobile game developers should look out for.

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Marketing

China’s Approval Process: Getting Your Game The Green Light

Our friends at JoyPac are back again. This time, they give us the low-down on what you need to secure your license when publishing in China.

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Cultural difference mobile game China blog
Marketing

Common Cultural Differences When Publishing Games In China

In this post, Chinese publishing experts JoyPac look at how bridging the East-West cultural divide could help make your game a success in China.

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Marketing

Prototype Phases For A Hit Casual Game – Purple Diver

In this post, Publishing Manager at Voodoo, Alexander Shea, shares with us the steps they took when developing hit game, Purple Diver, and what changes they made during each prototype phase.

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Mobvista's Xplore China Event in London
Events

3 Things We Learned about the Chinese Mobile Market 

Back in May at Mobvista’s Xplore China event, we had the pleasure of presenting a few key insights that can help game developers tackle the Chinese mobile market.

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Marketing

How Esports Can Help Your Mobile Game Make Money

Our friends at Skillz take a look at some design tips for mobile game monetization, and share what the benefits are when launching a competitive version of your game.

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Marketing

How To Position Your Game to Social Media Influencers (Part One)

In this post, our good friends at Matchmade have shared their best-kept secrets when positioning your game to social media influencers.

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Marketing

Finding Our Hyper-Casual Niche – Lessons From Platonic Games

CEO & Founder of Platonic Games, Valeria Castro, shares with us just how their studio found their gaming niche, and the steps developers can use to find theirs.

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