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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Marketing

Marketing and monetizing your game is a huge feat: we’re here to help with expert articles on how to nurture communities and increase exposure for the growth of your games.

App Marketing

10 Common App Marketing Mistakes

Peter Plachta, CEO of the app marketing consultancy ARPU Brothers, gives sound advice by highlighting the most common pitfalls businesses face when launching and marketing a mobile game or app.

Blackbox spin level

Design to Share: How Viral Sharing Works in Blackbox

Ryan McLeod, the creative mind behind the Apple Design Award winning Blackbox, shares his insights about increasing installs and growing a loyal player community with the help of innovative viral sharing mechanics.

9 Popular Mobile Game Ad Formats (And How To Use Them)

Like it or not, ad revenue is the lifeblood of many mobile games. With the F2P market growing, we look at the top mobile ad formats and how to use them.

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How To Grow A Gaming Community (When You Don’t Have Players)

When you get started with social networks, it’s tough. Nobody follows you. Nobody knows you! How do game developers get those thousands of followers?

How to Budget your Mobile Indie Game

It’s hard to estimate the amount of work required to produce a game from start to finish. We know it…

Live Ops Strategies For Free To Play Games

Find out what exactly live game operations are, why they might be the secret to success for F2P games, and how to use the strategy in your own game.

ASO for Google Play

ASO For Games On Google Play: Get 53% More Installs

This is a case-study by Anatoly Sharifulin, CEO of AppFollow. Within, Anatoly outlines the ASO steps he took to increase installs of a free to play card strategy game by 53% on the Google Play Store.

User Analytics Persona

How To Create User Personas As Unique As Your Audience

Do you sometimes wish that you could get to know every one of your players and the members of your…

Mobile Game Trailer

The 9 Do’s and Don’ts of Game Trailers

First impressions are everything, so optimising your game trailer is all-important. Here are some tips on what you should do - and not do - to provide a sizzle reel that'll have your audience salivating.

Businessman in a Game

Launching a Mobile Game Business (Part 2)

Editor’s note: This is the second of a 2-part series by Anthony Hurtado, a veteran of the mobile publishing and advertising industry. In…

Creating a Game Business

Launching a Mobile Game Business (Part 1)

Editor’s note: This is the first of a 2-part series by Anthony Hurtado, a veteran of the mobile publishing and advertising industry.…

Marketing Your Indie Game On A Zero-Dollar Budget

Let's look at some powerful, cost-free ways you can market your mobile game both before and after launch.