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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Marketing strategy

Knowing how to market your game is a huge step in your games development. So we’ve put together some of the best practices to up your marketing strategy, pre and post launch.

Black Snowflake Games Interview

The Viral Potential Of HTML5 Games – Black Snowflake Interview

Filipp Karmanov is the CEO and Founder of Black Snowflake Games. He developed his first mobile game back in 2007, but growth really picked up after 2013 when he decided to focus on HTML5 games.

A Map Of Worldwide Mobile Gaming Markets In 2017

Chief Data Scientist & Co-Founder at GameRefinery, Veli-Pekka Julkunen, performs some analysis to measure the similarities between different mobile gaming markets.

How to Run a Successful Kickstarter for your Game

Nathan Lovato has run 2 successful kickstarter campaigns over the last couple of years (the latest of which raised 4x the initial goal). He explores some of the basics and common pitfalls you should avoid.

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The 5 Essentials of a Top Performing Game App Store Page

SplitMetrics has performed thousands of A/B tests for some of the largest studios on earth, designed to track the behaviour of 50+ million unique users. They share with us the 5 key factors to improve a game or app listing.

App Marketing

10 Common App Marketing Mistakes

Peter Plachta, CEO of the app marketing consultancy ARPU Brothers, gives sound advice by highlighting the most common pitfalls businesses face when launching and marketing a mobile game or app.

Blackbox spin level

Design to Share: How Viral Sharing Works in Blackbox

Ryan McLeod, the creative mind behind the Apple Design Award winning Blackbox, shares his insights about increasing installs and growing a loyal player community with the help of innovative viral sharing mechanics.

9 Popular Mobile Game Ad Formats (And How To Use Them)

Like it or not, ad revenue is the lifeblood of many mobile games. With the F2P market growing, we look at the top mobile ad formats and how to use them.

Live Ops Strategies For Free To Play Games

Find out what exactly live game operations are, why they might be the secret to success for F2P games, and how to use the strategy in your own game.

ASO for Google Play

ASO For Games On Google Play: Get 53% More Installs

This is a case-study by Anatoly Sharifulin, CEO of AppFollow. Within, Anatoly outlines the ASO steps he took to increase installs of a free to play card strategy game by 53% on the Google Play Store.

Mobile Game Trailer

The 9 Do’s and Don’ts of Game Trailers

First impressions are everything, so optimising your game trailer is all-important. Here are some tips on what you should do - and not do - to provide a sizzle reel that'll have your audience salivating.

Match-3 Video Ad Retention

Rewarded Video: Retention Impact in Match-3 Games

Rewarded video ads can have a positive or negative impact on retention - depending who you ask...

How to Identify Whales In Your Game

We look at mobile game monetization and examine the differences in behaviour between converted players and non-monetizers.