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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Marketing strategy

Knowing how to market your game is a huge step in your games development. So we’ve put together some of the best practices to up your marketing strategy, pre and post launch.

ASO for Google Play

App Store Optimization For Game Developers

ASO is an essential marketing tactic for most game developers, and is vital in making your app more visible on its respective platform and earning valuable organic downloads.

A new approach to marketing mobile games

Mobile gaming is a fiercely competitive, fast changing field. Developers are under constant pressure to make games better. Meanwhile, advertising…

Create your Push Notification Strategy

Earlier, I covered why it’s important to send good push notifications to your users and how to do it. Now you know how to craft valuable messages for gamers, it’s…

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Best Practices for Push Notifications in Mobile Games

Editor’s note: this is a guest post from David Xicota, former Co-Founder of Gamedonia, and current Studio Director of GSN…

How Kim Kardashian: Hollywood Made the A-List

Unless you’ve been living under a rock for the past six months, you’re undoubtedly familiar with the phenomenon that is…

Game analytics for everyone – and links to other great talks!

From the the 10th to the 12th of November I had the pleasure of attending the ninth annual Casual Connect…

The science behind mobile game addiction

A great infographic on why players keep coming back for more...

Free to Play and Its Key Performance Indicators

David Xicota presents a glossary of the most relevant and common terms in the online games industry. They constitute the…

Hopeless: The Dark Cave – Coins and Consumables

Yaniv Nizan's review of the adorable free-to-play survival shooter.

Economic Research On MMORPGS: A Quick Overview

Virtual economies are an important feature for games. This is true not only for MMOGs, but a key component of the design and management of freemium and other types of games, as well.

Zombies Don’t Touch Me: Runner Under the Microscope

The reviews saga continues with Yaniv Nizan's analysis of Zombies Don't Touch Me.

User Analytics Persona

10 Great Resources on Game Analytics

Anders Drachen has put together another list of great new and older resources about game analytics, monetization, prediction and design,…