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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Success stories

Hear it from the best, from interviews with top developers and publishers, success stories on analytics and KPIs, to featured content from gaming industry experts.

Building My First Game – Terry Karavoulias’s Story

Terry Karavoulias shares with us his story on how he developed his first game - with no experience in designing or programming games.

What Kinds Of Western Games Have Taken Off In Japan?

Using their Market Explorer tool and genre taxonomy framework, GameRefinery answers the hard question all western developers ask: What are the top grossing games in Japan, and what genres do they represent?

Boyfriend Dungeon: The Secrets Of Their Email Marketing Strategy

Creative Director at Return to Adventure Mountain, Chris Zukowski, shares with us how studio Kitfox Games nailed their email marketing strategy for their game, Boyfriend Dungeon.

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Taking The Plunge Into Game Dev – Beasts Of Burden Interview

We speak to Ustwo's previous Head of Design, Toke Barter, about the history of the Beasts Of Burden app, and the key challenges they faced on the way.

Key Lessons From Studio Q – BitMango Interview

We talk to Sung-Ku Kim, Director of Studio Q, and find out what were the key lessons the studio learned on their path to success.

Match3 Games – Meta Layers And Matching Types

In this blog post, GameRefinery reviews two major aspects of Match3 games - the various types of matching types and their popularity, as well as digging into the recent rise and of meta-game aspects.

What Types of Western Games Find Success in China?

Using their brand-new genre taxonomy, GameRefinery digs deep into the Chinese market. And after inputting all the Western top 500 grossing games in November 2018, they shed a light on what they found...

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Ad Monetization For Hyper Casual Mobile Games – A Data Scientist’s Playbook

VP Marketing at Tenjin, Sunny Cha, identifies the best-practices that any publisher pursuing a hyper casual portfolio can benefit from.

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Winning Big With Facebook Messenger Games – SOFTGAMES Interview

We talk to Alexander Krug, CEO of SOFTGAMES, and find out how they use GameAnalytics to win big with Facebook Messenger games.

Game UX Style Guide: Why Do You Need One?

UX Director at DIGIT, Om Tandon, shares with us the importance of Game UX style guides, and why you need one.

Claws of Furry – Rezzed 2018 Interview With Terahard

Ahead of the upcoming release of Terahard's Claws of Furry, we spoke to Director Aris Tsevrenis about the return of couch co-op games, making a rogue-like brawler, and how much easier it is for indie developers to publish onto consoles than it used to be. 

Kenshi – Rezzed 2018 Interview

We talk to Chris Hunt, Lead Designer of at Lo-Fi Games, about Kenshi and how important community and Steam Early Access is for a game of this scope.