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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Success stories

Hear it from the best, from interviews with top developers and publishers, success stories on analytics and KPIs, to featured content from gaming industry experts.

3 Strategies to Grow Gamers’ Loyalty and Retention Rate

A selection of the top strategies on improving your games' retention, with expert advice from app-store specialists, AppFollow.

Casual Game IAP Monetization Trends

Using their analytics platform, GameRefinery has shared key insights and inspiration to help you nail your IAP monetization strategies.

Launching Mobile Games in China (Tips from JoyPac)

Our good friends at JoyPac have shared everything you need to know about launching your game in China, including how to increase your chances of releasing a hit.

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How Coin Master Disrupted Social Casino And Pocketed $100M

Mobile games experts Om Tandon and Abhimanyu Kumar look into what Coin Master gets right, what the competition gets wrong, and how the Social Casino genre is evolving.

Popularity Of Mobile Game Art Styles And Genres – Data Breakdown

In this post, GameRefinery takes a deep dive into which game art styles and genres are rocking the US, Chinese and Japanese markets, all while using data from their platform.

Referral Marketing For Mobile Games: How To Grow Your Game With Referrals

In this post, our good friends at Megacool shares with us how exactly game developers can nail their referral marketing for their mobile games (with examples!).

Battle Royale In NBA & Star Wars – 6 Exciting Ways To Implement A Battle Royale Mode In Your Next Game

Using their Market Explorer tool, GameRefinery makes sense of the battle royale space, and shares with us 6 interesting implementations of this mode.

How Enemy AI Works In Dicey Dungeons

Indie Developer, Terry Cavanagh, shares with us the biggest issues around enemy AI in his most recent game, and how he overcame them.

Part 3 of Advanced UX Prototyping: Next Gen. Prototyping For Games & Apps

UX Director at DIGIT, Om Tandon, shares with us Part 3 of Advanced UX Prototyping, based on CDT Design sprints & Type-8 prototyping methodology.

Overview Of The Current Mobile RPG Market

In this post, GameRefinery shift their focus to mobile RPG games, and examine how various RPG archetypes are faring on the market at the moment.

Publisher Market Share 2018 Infographic

As 2018 comes to a close, GameRefinery reflects on how the mobile gaming industry has developed over the past year, and who made the biggest splash - all in their handy infographic.

Building My First Game – Terry Karavoulias’s Story

Terry Karavoulias shares with us his story on how he developed his first game - with no experience in designing or programming games.