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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Guest posts

Get the latest on industry trends, straight from the horse’s mouth. Here you’ll find top content from gaming experts like rising developers, through to marketing pro’s.

What Types of Western Games Find Success in China?

Using their brand-new genre taxonomy, GameRefinery digs deep into the Chinese market. And after inputting all the Western top 500 grossing games in November 2018, they shed a light on what they found...

ad monetization mobile games cover

Ad Monetization For Hyper Casual Mobile Games – A Data Scientist’s Playbook

VP Marketing at Tenjin, Sunny Cha, identifies the best-practices that any publisher pursuing a hyper casual portfolio can benefit from.

Game UX Style Guide: Why Do You Need One?

UX Director at DIGIT, Om Tandon, shares with us the importance of Game UX style guides, and why you need one.

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The Ultimate Guide to Social Sharing for Games with GIFs

After creating and growing the Fun Run games to over 100M downloads, the founders of the GIF sharing platform Megacool realised that it’s possible to reach the masses by triggering word-of-mouth. In this guide, they outline how...

Fast Lane by Space Ape Games

How Space Ape Games Saw 4x Growth with Smart Monetization

How holistic experimentations on ad monetisation amplified with smart UA took Fastlane from 170,000 to 700,000 DAU in 4 months. And growing.

Generating Word-Of-Mouth Buzz For Your Game

It's one of the most powerful marketing tools possible, so let's find out how best to generate this kind of marketing buzz.

A Guide To Soft-Launching Your Mobile Game

Rather than schedule your release and publicise it in advance, there are some advantages to soft-launching instead. Here's a guide on how best to soft-launch your mobile games.

UX Insights: Golfclash’s Swing To Success!

Om Tandon doesn't like golf, but Golfclash is a different beast that grew on him regardless. Let's find out why he's still playing it.

Part 2: Are Casual Games Maturing? Lessons from Playrix!

Why and how are casual games pivoting towards mid-core features? How are top tier Devs like Playrix driving this change in the casual gaming space? A close chat with Playrix, developer of top grossing games like Homescapes, Gardenscapes, and Fishdom.

Microtransactions In Games: The Good, The Bad, And The Ugly

Monetisation in games can often be a tricky subject, and microtransactions even more so. Andrei Klubnikin talks to Pavel Shylenok, CTO at R-Style Lab, to discuss the monetisation model and its future...

How to Plan and Track Events in Mobile Games

Data collected without reason, is just data. To be able to make informed decisions you need context and only by understanding your player’s intentions will you start to be informed. We’ve created a simple plan that you can use to get started.

Are Casual Games Maturing? Lessons from Angry Birds 2

Why and how are casual games pivoting towards mid-core features? What differentiates Angry Birds 2 from all the previous games? A close chat with how the team at Rovio built Angry Birds 2 and what led them to make those bold design decisions.