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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Guest posts

Get the latest on industry trends, straight from the horse’s mouth. Here you’ll find top content from gaming experts like rising developers, through to marketing pro’s.

The Golden Curve: Determining Player Value in Freemium Apps

It is impossible to perfectly know the value of a user before they stop playing the game. You can only…

Free to Play and Its Key Performance Indicators

David Xicota presents a glossary of the most relevant and common terms in the online games industry. They constitute the…

Introducing Clustering IV: The Case of Tera Online

Anders Drachen, Christian Bauckhage and Rafet Sifa provide a couple of examples showing how cluster analysis operates in practice on player data and how to present the results of cluster…

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Introducing Clustering III: Challenges and Pitfalls

Anders Drachen, Christian Bauckhage and Rafet Sifa take a look at the specific challenges involved when using clustering for game…

Introducing Clustering II: Clustering Algorithms

Anders Drachen, Christian Bauckhage and Rafet Sifa briefly outline several classes of algorithms and discuss the types of contexts they…

Introducing Clustering I: Behavioral Profiling for Game Analytics

Anders Drachen, Christian Bauckhage and Rafet Sifa introduce the foundations of cluster analysis for player behavior, and the background for…

Hopeless: The Dark Cave – Coins and Consumables

Yaniv Nizan's review of the adorable free-to-play survival shooter.

Economic Research On MMORPGS: A Quick Overview

Virtual economies are an important feature for games. This is true not only for MMOGs, but a key component of the design and management of freemium and other types of games, as well.

Zombies Don’t Touch Me: Runner Under the Microscope

The reviews saga continues with Yaniv Nizan's analysis of Zombies Don't Touch Me.

Unleash the Power of Events to Drive Revenue in Games

Xing Wang gives game designers some insight on how to effectively leverage events in their games.

Monetizing Puzzle Games: Box It Game Review

Yaniv Nizan talks about the monetisation model of his latest favourite puzzle game.

Visualizing Dynamic Behavior Flow

One of the most important challenges in game analytics is to take the power of quantitative analysis and place it into the hands of everyone, not just trained analysts.