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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Guest posts

Get the latest on industry trends, straight from the horse’s mouth. Here you’ll find top content from gaming experts like rising developers, through to marketing pro’s.

Freemium Economics: Commerce at a Price Point of $0

Eric Seufert on Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, his recently published book that covers topics…

What Is The Compulsion Loop?

We explain and expand the concept, as well as describe the potential opportunities that can be made by leveraging it in future titles.

Analysing Auctions: The Case of Glitch

Shawna Baskins, Joseph Riley and Anders Drachen analyse Glitch's in-game economic system, concentrating on the auction house and NPC vendors.

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Data is good, but not all data is equally good

Effective data capture is like a sensory system for your game so you can understand the actual behaviour it exhibits…

Mid-Core Success Part 4: Monetization

In the last part of his Mid-Core series, Michail Katkoff talks about why sustained monetization is a result achieved through…

Mid-Core Success Part 3: Social

In part three of his Mid-Core Success series, Michail Katkoff talks about true social mechanics, the kind that add to…

Navigating the hazards of game data

Effective data capture is vital to delivering games as a service. The trouble is how do we know what the…

3 Things Mobile Game Developers Can Learn From Candy Crush

Candy Crush Saga is not only a game of addiction, but one which also constantly has a lot of life…

Attribution on Mobile is Fundamentally Different

Jennifer Wong, Director of Marketing at HasOffers, shares an educational article on fundamental differences between web and mobile campaign attributions.

Interpreting Game KPIs

Becoming A Games Analyst

We outline the process of becoming a viable games analyst, while also keeping an eye out for the most valuable resources out there.

Mid-Core Success Part 2: Retention

Michail Katkoff gives tips on how to overcome the challenge of returning players to your game with a well-though core…

Two misconceptions about paid user acquisition

Paid user acquisition has nothing to do with the creative vs. wholly data-driven design debate; paid user acquisition occurs outside…