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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Success stories

Hear it from the best, from interviews with top developers and publishers, success stories on analytics and KPIs, to featured content from gaming industry experts.

Key Lessons From Studio Q – BitMango Interview

We talk to Sung-Ku Kim, Director of Studio Q, and find out what were the key lessons the studio learned on their path to success.

Match3 Games – Meta Layers And Matching Types

In this blog post, GameRefinery reviews two major aspects of Match3 games - the various types of matching types and their popularity, as well as digging into the recent rise and of meta-game aspects.

What Types of Western Games Find Success in China?

Using their brand-new genre taxonomy, GameRefinery digs deep into the Chinese market. And after inputting all the Western top 500 grossing games in November 2018, they shed a light on what they found...

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Ad Monetization For Hyper Casual Mobile Games – A Data Scientist’s Playbook

VP Marketing at Tenjin, Sunny Cha, identifies the best-practices that any publisher pursuing a hyper casual portfolio can benefit from.

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Winning Big With Facebook Messenger Games – SOFTGAMES Interview

We talk to Alexander Krug, CEO of SOFTGAMES, and find out how they use GameAnalytics to win big with Facebook Messenger games.

Game UX Style Guide: Why Do You Need One?

UX Director at DIGIT, Om Tandon, shares with us the importance of Game UX style guides, and why you need one.

Claws of Furry – Rezzed 2018 Interview With Terahard

Ahead of the upcoming release of Terahard's Claws of Furry, we spoke to Director Aris Tsevrenis about the return of couch co-op games, making a rogue-like brawler, and how much easier it is for indie developers to publish onto consoles than it used to be. 

Kenshi – Rezzed 2018 Interview

We talk to Chris Hunt, Lead Designer of at Lo-Fi Games, about Kenshi and how important community and Steam Early Access is for a game of this scope.

The Ultimate Guide to Social Sharing for Games with GIFs

After creating and growing the Fun Run games to over 100M downloads, the founders of the GIF sharing platform Megacool realised that it’s possible to reach the masses by triggering word-of-mouth. In this guide, they outline how...

Fast Lane by Space Ape Games

How Space Ape Games Saw 4x Growth with Smart Monetization

How holistic experimentations on ad monetisation amplified with smart UA took Fastlane from 170,000 to 700,000 DAU in 4 months. And growing.

Generating Word-Of-Mouth Buzz For Your Game

It's one of the most powerful marketing tools possible, so let's find out how best to generate this kind of marketing buzz.

Disco Elysium – Rezzed 2018 Interview

"A lot of this humour is going to come back and bite us in the ass"