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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Success stories

Hear it from the best, from interviews with top developers and publishers, success stories on analytics and KPIs, to featured content from gaming industry experts.

UX Insights: Golfclash’s Swing To Success!

Om Tandon doesn't like golf, but Golfclash is a different beast that grew on him regardless. Let's find out why he's still playing it.

Part 2: Are Casual Games Maturing? Lessons from Playrix!

Why and how are casual games pivoting towards mid-core features? How are top tier Devs like Playrix driving this change in the casual gaming space? A close chat with Playrix, developer of top grossing games like Homescapes, Gardenscapes, and Fishdom.

Microtransactions In Games: The Good, The Bad, And The Ugly

Monetisation in games can often be a tricky subject, and microtransactions even more so. Andrei Klubnikin talks to Pavel Shylenok, CTO at R-Style Lab, to discuss the monetisation model and its future...

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How to Plan and Track Events in Mobile Games

Data collected without reason, is just data. To be able to make informed decisions you need context and only by understanding your player’s intentions will you start to be informed. We’ve created a simple plan that you can use to get started.

Are Casual Games Maturing? Lessons from Angry Birds 2

Why and how are casual games pivoting towards mid-core features? What differentiates Angry Birds 2 from all the previous games? A close chat with how the team at Rovio built Angry Birds 2 and what led them to make those bold design decisions.

How to Make a Successful Indie Game

Learn how to create an indie mobile game that will impress players and streamline the actual game dev and testing process, as well as tricks that help you market a game on a limited budget.

6 Tips for Hiring the Best Game Developer Talent

Starting a brand new indie game development studio is not an easy task. In order to be successful in this world, you need to find people who share your passion for games and have a similar approach to making money from video games.

Exploring Motivation & Retention for Popular Games

Retention is the most important metric for a free-to-play mobile game’s long-term business outlook. We help to understand the link between a player’s lifetime value and how long they continue to play your game.

10 Tactics To Drive Game Downloads On A Low Budget

Getting a mobile game discovered by users is a tricky task, but there are many ways to promote it with a low budget. Here are 10 tips to do just that.

UX Review: Slotomania, the hooks & baits of social casino gaming.

You may wonder, why people are sinking millions of dollars into these games which cannot be played for real money! Let's have a look at one of those...

Black Snowflake Games Interview

The Viral Potential Of HTML5 Games – Black Snowflake Interview

Filipp Karmanov is the CEO and Founder of Black Snowflake Games. He developed his first mobile game back in 2007, but growth really picked up after 2013 when he decided to focus on HTML5 games.

UX Walkthrough: Anatomy of a Usability Test in Video Games (Part-2)

As promised, we will cover how to set up external usability tests, where the preparation is done at the developers' (client) and research agencies end.