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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Success stories

Hear it from the best, from interviews with top developers and publishers, success stories on analytics and KPIs, to featured content from gaming industry experts.

The Future Of Idle Games – Fluffy Fairy Games Interview

What makes the genre of Idle Games so appealing to work on, and what's made Idle Miner Tycoon so successful?

Creating Your Own Good Company – An Interview With Chasing Carrots

How do you create a community, maintain a healthy work culture, and know when it's okay to put that project on hold?

A Decade Of Dreaming – The Story of frecle and Youropa

Ahead of the launch of their upcoming game - a decade in the making - we speak to frecle founder Mikkel Fredborg about finally achieving his dreams with Youropa.

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The Fighting Game Scene On Mobile – An Interview With Shoryuken

What does a journalist who covers the fighting game community think about the genre's success on mobile? Where will it go in future? We speak to Keegan Spindler to find out more.

A Guide To Soft-Launching Your Mobile Game

Rather than schedule your release and publicise it in advance, there are some advantages to soft-launching instead. Here's a guide on how best to soft-launch your mobile games.

Thoughts On Mobile Gaming – An Interview With PocketGamer

We speak to PocketGamer Editor Ric Cowley about the biggest trends in mobile games, what the future of the industry holds, and his guide to developers to help their game get noticed by the press.

UX Insights: Golfclash’s Swing To Success!

Om Tandon doesn't like golf, but Golfclash is a different beast that grew on him regardless. Let's find out why he's still playing it.

Part 2: Are Casual Games Maturing? Lessons from Playrix!

Why and how are casual games pivoting towards mid-core features? How are top tier Devs like Playrix driving this change in the casual gaming space? A close chat with Playrix, developer of top grossing games like Homescapes, Gardenscapes, and Fishdom.

Microtransactions In Games: The Good, The Bad, And The Ugly

Monetisation in games can often be a tricky subject, and microtransactions even more so. Andrei Klubnikin talks to Pavel Shylenok, CTO at R-Style Lab, to discuss the monetisation model and its future...

How to Plan and Track Events in Mobile Games

Data collected without reason, is just data. To be able to make informed decisions you need context and only by understanding your player’s intentions will you start to be informed. We’ve created a simple plan that you can use to get started.

Are Casual Games Maturing? Lessons from Angry Birds 2

Why and how are casual games pivoting towards mid-core features? What differentiates Angry Birds 2 from all the previous games? A close chat with how the team at Rovio built Angry Birds 2 and what led them to make those bold design decisions.

How to Make a Successful Indie Game

Learn how to create an indie mobile game that will impress players and streamline the actual game dev and testing process, as well as tricks that help you market a game on a limited budget.