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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Success stories

Hear it from the best, from interviews with top developers and publishers, success stories on analytics and KPIs, to featured content from gaming industry experts.

An interview with Voodoo games

Breaking into Mobile Games Publishing: An Interview with Voodoo

In this interview we speak with one of Voodoo’s Publishing Managers, Hugo Peyron, to find out how they grew from a small studio of two engineers into a game publishing powerhouse with successive smash hits on the appstores.

Idle Game Mathematics

The Math of Idle Games

Anthony Pecorella (producer of the smash hit Adventure Capitalist), analyzes the complicated math powering idle games with some first-hand examples of what it takes to balance a game with insanely large numbers.

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Being Successful in Free to Play Games: Atelier 801 Interview

We got in touch Melanie Christin, the co-founder of Atelier 801, an independent game studio that produced the massively multiplayer Free to Play title Transformice. Its community has been extremely active…

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ASO for Google Play

ASO For Games On Google Play: Get 53% More Installs

This is a case-study by Anatoly Sharifulin, CEO of AppFollow. Within, Anatoly outlines the ASO steps he took to increase installs of a free to play card strategy game by 53% on the Google Play Store.

FRVR Interview

From 0 to 2 Million DAU: An Interview with FRVR

It’s one thing to devote years of your life to building games. It’s another thing altogether to turn these creations into a business success, time after time. FRVR has a proven track record of doing exactly that.

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Getting into Free to Play Games: Lone Stone Studios Interview

There’s nothing like learning from the experience of other developers. That’s why we went ahead and interviewed a young mobile…

50+ KPIs to Measure Your Mobile Game or App

The most comprehensive single list of key performance indicators to evaluate a mobile app’s value and success.

Match-3 Video Ad Retention

Rewarded Video: Retention Impact in Match-3 Games

Rewarded video ads can have a positive or negative impact on retention - depending who you ask...

Shooting for the Stars: How the devs behind Crossy Road and Shooty Skies became mobile masters

Andy Sum began making games as little more than a hobby more than a decade and a half ago. Sum,…

Data Visualization in Games

Data visualization augments cognition. Data visualization provides new insights; data visualization teaches the reader. Games, at their core, are all…

Create your Push Notification Strategy

Earlier, I covered why it’s important to send good push notifications to your users and how to do it. Now…

Best Practices for Push Notifications in Mobile Games

Editor’s note: this is a guest post from David Xicota, former Co-Founder of Gamedonia, and current Studio Director of GSN…