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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Success stories

Hear it from the best, from interviews with top developers and publishers, success stories on analytics and KPIs, to featured content from gaming industry experts.

50+ KPIs to Measure Your Mobile Game or App

The most comprehensive single list of key performance indicators to evaluate a mobile app’s value and success.

Match-3 Video Ad Retention

Rewarded Video: Retention Impact in Match-3 Games

Rewarded video ads can have a positive or negative impact on retention - depending who you ask...

Shooting for the Stars: How the devs behind Crossy Road and Shooty Skies became mobile masters

Andy Sum began making games as little more than a hobby more than a decade and a half ago. Sum, who has been one of the leading forces behind two…

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Data Visualization in Games

Data visualization augments cognition. Data visualization provides new insights; data visualization teaches the reader. Games, at their core, are all…

Create your Push Notification Strategy

Earlier, I covered why it’s important to send good push notifications to your users and how to do it. Now…

Best Practices for Push Notifications in Mobile Games

Editor’s note: this is a guest post from David Xicota, former Co-Founder of Gamedonia, and current Studio Director of GSN…

From the Bench share their experience with GameAnalytics and AppsFlyer!

As some of you might have heard, GameAnalytics and AppsFlyer have partnered up, to bring game developers an exceptional analytics…

How Kim Kardashian: Hollywood Made the A-List

Unless you’ve been living under a rock for the past six months, you’re undoubtedly familiar with the phenomenon that is…

Quit the Grind: Other Ways to “Level”

In many RPGs you reach a point when battles are neither novel nor challenging, when you’re just going through the…

2014: Digital Games Year in Review

Goodbye to 2014 - a great infographic summing up the digital games year.

clash-of-clans-monetization

Soft Touches on Clash of Clans Monetization

I’ve met a lot of fellow free-to-play-game developers recently and talking about games always eventually turns to monetization. Talking about…

The science behind mobile game addiction

A great infographic on why players keep coming back for more...