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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Hear it from the best, from interviews with top developers and publishers, success stories on analytics and KPIs, to featured content from gaming industry experts.

The Golden Curve: Determining Player Value in Freemium Apps

It is impossible to perfectly know the value of a user before they stop playing the game. You can only…

Interview: Bo Behrmann Cool on User Acquisition and Grow

GameAnalytics has recently launched Grow: the user acquisition agency for mobile games, driven by experts and data insights. We though…

Free to Play and Its Key Performance Indicators

David Xicota presents a glossary of the most relevant and common terms in the online games industry. They constitute the background of why it’s important to design games that engage…

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Introducing Clustering IV: The Case of Tera Online

Anders Drachen, Christian Bauckhage and Rafet Sifa provide a couple of examples showing how cluster analysis operates in practice on…

Introducing Clustering III: Challenges and Pitfalls

Anders Drachen, Christian Bauckhage and Rafet Sifa take a look at the specific challenges involved when using clustering for game…

Introducing Clustering II: Clustering Algorithms

Anders Drachen, Christian Bauckhage and Rafet Sifa briefly outline several classes of algorithms and discuss the types of contexts they…

Introducing Clustering I: Behavioral Profiling for Game Analytics

Anders Drachen, Christian Bauckhage and Rafet Sifa introduce the foundations of cluster analysis for player behavior, and the background for…

Hopeless: The Dark Cave – Coins and Consumables

Yaniv Nizan's review of the adorable free-to-play survival shooter.

Economic Research On MMORPGS: A Quick Overview

Virtual economies are an important feature for games. This is true not only for MMOGs, but a key component of the design and management of freemium and other types of games, as well.

Zombies Don’t Touch Me: Runner Under the Microscope

The reviews saga continues with Yaniv Nizan's analysis of Zombies Don't Touch Me.

Unleash the Power of Events to Drive Revenue in Games

Xing Wang gives game designers some insight on how to effectively leverage events in their games.

Monetizing Puzzle Games: Box It Game Review

Yaniv Nizan talks about the monetisation model of his latest favourite puzzle game.