· 4 min read

Say Hello to Growth Fullstack : A New ETL Service to Bring Your Data Together

With Apple’s latest updates, bringing your data together has never been so challenging. Which is why we buddied up with Tenjin, and built a brand new ETL.

Roll out the carpets and call the paparazzi. We have a big announcement we can’t wait to share with you.

We’ve teamed up with Tenjin and launched Growth Fullstack – a new ETL tool that’ll help bring your marketing and product data together. So you can now get more granular insights about your players, and improve your advertising and performance campaigns.

Growth Fullstack will help you overcome new challenges in the mobile marketing world. How? By turning your data into insights. Here’s everything you need to know.

What exactly is Growth Fullstack?

A lot of developers use analytics (so GameAnalytics, in this instance). And a lot of those same customers use attribution (let’s say Tenjin). But at the moment, there’s a wall between these services. With data working in parallel, but not together.

That’s where Growth Fullstack comes in. It’s an ETL tool that, as it stands for, will let you extract, transform, and load your player datasets from different sources (like Applovin and Tenjin) into a few different Storage and Data Warehouse platforms (like Google BigQuery, or Amazon S3). Which you can then use to merge and cut up the data (using tools like Google Data Studio or Tableau).

Our new ETL bridges the gap here. It makes it possible to bring all of this data together.

Growth Fullstack tackles Apple’s latest update

When Apple released iOS 14.6, IDFAs quickly became almost useless. And it was suddenly a lot harder to scale your apps and games using good old-fashioned techniques that we all know and love. It especially affected indie developers and SMBs (small and midsize businesses).

It caused a big gap in everyone’s campaigns and strategies. Developers and studios were stuck on how they could use their data, and how they could get actionable insights they needed for their campaigns.

The industry demanded something new. So we listened.

It gives developers flexibility with their data 

There isn’t a one-size-fits-all solution out there for managing data. It’s not that straightforward. So what’s great about FullStack is that it gives developers the building blocks (stacks) they can use to create what they need. It’s completely flexible. How you then use your data is up to you. But the possibilities are endless.

We’re excited to see what you guys use it for. In the past, you would need to have a data scientist or engineer to even think about doing this. But now you don’t.

Here’s an example, to help paint a better picture of what you can do.

Let’s look at how SKAdNetwork adjusted to iOS 15

iOS 15 marks the start of a new Apple-centric attribution model on iOS devices. Developers now have all of their SKAdNetworks data (e.g. the source app ID, which hasn’t traditionally been shared by ad networks, until now). But also, these developers (advertisers, in this instance), will be able to compare the ad networks reported data with what Apple reports to them.

Which is great. But you can probably expect to see some discrepancies in this data. Using our Growth FullStack, we stack this data together to form the insights you need.

Diagram explaining how GrowthFullstack works

How to get started

What’s especially great about this is that you don’t need any dedicated resources or data teams. We have training guides and the tools you need to get up and running.

To get started, you’ll need to:

  1. Give us some information about your current stack
  2. Pair up your favorite Data Source with the Data Destination of your choice (feel free to check out our recommendations).
  3. Then when you have your data, you can connect it to any data analysis tool of your choice. You’ll also get free training for this, so no stress there.

How much does it cost?

You only pay for the ETL service. Connecting the tools, and all of the training is on us.

A match made in heaven

It made sense to buddy up with Tenjin. Developers need to make the most of their marketing and product data, without any barriers. It was a no-brainer to come together and solve this industry-wide problem. 

A lot of developers in the industry use both of our free platforms. And we both share a mission to help every developer in the industry. So we’re excited to come together to help apps grow in the new privacy-first world. 

If you fancy signing up, or just want to learn more, then get in touch with us. We’d love to find out how we can help you.

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