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Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.
A global analysis of annual performance benchmarks for the mobile gaming industry in 2018, looking at data from 3+ billion players.
Let’s look at some powerful, cost-free ways you can market your newly developed game - both before and after launch.
We look at the most useful game analytics metrics to help shed light on how you can improve your mobile game with data.
Physical and digital games used to be completely separate, but now they can be combined to make new, innovative experiences.
How do you create a community, maintain a healthy work culture, and know when it's okay to put that project on hold?
eSports' sudden appearance in mainstream media has left many wondering what it is, and how and why it has grown in popularity so quickly. Allow us to explain.
Ahead of the launch of their upcoming game - a decade in the making - we speak to frecle founder Mikkel Fredborg about finally achieving his dreams with Youropa.
A player who gets used to playing your game habitually will keep coming back, and that's the key to forming a steady community.
What does a journalist who covers the fighting game community think about the genre's success on mobile? Where will it go in future? We speak to Keegan Spindler to find out more.
Gaming has often been considered a male-dominated past-time, but no more. Here's why 2018 and beyond will be all-important for diversifying your audiences.
Rather than schedule your release and publicise it in advance, there are some advantages to soft-launching instead. Here's a guide on how best to soft-launch your mobile games.
What does the future of game monetisation look like, and is it loot boxes? We discuss their forms, benefits, drawbacks, and how they interact with the law.
We're hosting a Mobile Dev Meetup in London with talks from the developers of Monument Valley and the creator of Reigns, plus a talk from our COO about the behaviour of Chinese players.
How do you optimize your ads for productive views and engagements, while keeping mobile ad blindness to a minimum?
In recent years board games have had a revival, and digital board games have soon followed. Here are some of the best digital board games for your mobile devices that you should definitely check out.
That’s right, stop the presses and get ready, because it’s almost time for GDC 2018, and we’ll be there! With candy, prizes, and even our own talk session about breaking into China!
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