Nathan Lovato has run 2 successful kickstarter campaigns over the last couple of years (the latest of which raised 4x the initial goal). He explores some of the basics and common pitfalls you should avoid.
SplitMetrics has performed thousands of A/B tests for some of the largest studios on earth, designed to track the behaviour of 50+ million unique users. They share with us the 5 key factors to improve a game or app listing.
Ryan McLeod, the creative mind behind the Apple Design Award winning Blackbox, shares his insights about increasing installs and growing a loyal player community with the help of innovative viral sharing mechanics.
In this interview we speak with one of Voodoo’s Publishing Managers, Hugo Peyron, to find out how they grew from a small studio of two engineers into a game publishing powerhouse with successive smash hits on the appstores.
Anthony Pecorella (producer of the smash hit Adventure Capitalist), analyzes the complicated math powering idle games with some first-hand examples of what it takes to balance a game with insanely large numbers.