Getting Started with Analytics 2: The Basics

Analytics is much more than a tool for generating revenue in Free-to-Play games. Analytics is a process of discovering and communicating patterns in data with the express purpose of solving problems. This can be as simple as calculating the average time players spend on a game, to a complete analysis of a company´s internal behavior. In this post we describe what game analytics is and what the fundamental benefits of integrating analytics in game development are.