free to play

Are Casual Games Maturing? Lessons from Angry Birds 2

This article was co-Authored with Michael Katkoff and originally published by Om Tandon here. Casual Games Casual games is a relatively new genre that was arguably kicked off by PopCap when Bejeweled launched on browsers in 2001. The true growth of the genre was enabled by Facebook and driven by Zynga’s FarmVille and other Ville-style games. The […]

Exploring Motivation & Retention for Popular Games

Retention is the most important metric for a free-to-play mobile game’s long-term business outlook. If you want to understand the link between a player’s lifetime value (how much money they ever spend in the game) and how long they continue to play your game, Emily Greer gave a GDC talk in 2013 absolutely packed with web data. […]

Live Ops Strategies For Free To Play Games

Launching a new game is an undeniably exciting moment. After putting in the hard work, imagination, and effort that goes into a new title, you get to send it out into the world. But really, the work has barely begun, especially if you’re launching a free to play or F2P game that’s monetized based on […]

ASO for Google Play

ASO For Games On Google Play: Get 53% More Installs

Outline One of the most popular questions we get is how to lure more traffic for the Google Play app. We decided to showcase a simple text optimisation for an indie game app with a small amount of installs. Disclaimer: Unfortunately, we can’t disclose the name of the game but all the data in this […]

10 Tips For A Great First Time User Experience (FTUE) In F2P Games

Someone has chosen your app over the 1,500,000 other apps in the App Store or on Google Play. That’s fantastic! The next couple of moments after a user downloads a free-to-play (F2P) game are critical. Users are fickle and it takes a compelling introduction to keep them coming back. Worse yet, the cost of downloading […]