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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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Swirls

Are Casual Games Maturing? Lessons from Angry Birds 2

Why and how are casual games pivoting towards mid-core features? What differentiates Angry Birds 2 from all the previous games? A close chat with how the team at Rovio built Angry Birds 2 and what led them to make those bold design decisions.

Exploring Motivation & Retention for Popular Games

Retention is the most important metric for a free-to-play mobile game’s long-term business outlook. We help to understand the link between a player’s lifetime value and how long they continue to play your game.

Live Ops Strategies For Free To Play Games

Find out what exactly live game operations are, why they might be the secret to success for F2P games, and how to use the strategy in your own game.

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ASO for Google Play

ASO For Games On Google Play: Get 53% More Installs

This is a case-study by Anatoly Sharifulin, CEO of AppFollow. Within, Anatoly outlines the ASO steps he took to increase installs of a free to play card strategy game by 53% on the Google Play Store.

10 Tips For A Great First Time User Experience (FTUE) In F2P Games

In order to engage users, game developers should focus on the first time user experience. The following tips will help measure and improve the first time user experience in your F2P game.