Why and how are casual games pivoting towards mid-core features? What differentiates Angry Birds 2 from all the previous games? A close chat with how the team at Rovio built Angry Birds 2 and what led them to make those bold design decisions.
Retention is the most important metric for a free-to-play mobile game’s long-term business outlook. We help to understand the link between a player’s lifetime value and how long they continue to play your game.