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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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game performance

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50+ KPIs to Measure Your Mobile Game or App

The most comprehensive single list of key performance indicators to evaluate a mobile app’s value and success.

Time-Saving Tools for Mobile Game Developers

If you’re anything like us, you’re already thinking ahead to 2017. How will you lower acquisition costs, improve engagement and drive…

Common GameAnalytics Questions

6 Game Analytics Questions: Answered by Data Scientists

We've responded to more than 6000 questions from your inquiring minds. Hats off to our fantastic support team. In this post, we've answered 6 questions that are most often sent our way. Hopefully you find this useful!

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The power of benchmarking in your game

Benchmarks allow you to determine how well your game is performing compared to similar titles on the app store, without requiring…

Interpreting Game KPIs

Everything You Need to Know About Interpreting KPIs

As independent game designers, we generally want to focus on creating games. On a market where 100s of titles are released each day, we cannot just rely on our games’ quality to magically attract users.