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About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

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ad monetization mobile games cover

Ad Monetization For Hyper Casual Mobile Games – A Data Scientist’s Playbook

VP Marketing at Tenjin, Sunny Cha, identifies the best-practices that any publisher pursuing a hyper casual portfolio can benefit from.

An interview with Voodoo games

Breaking into Mobile Games Publishing: An Interview with Voodoo

In this interview we speak with one of Voodoo’s Publishing Managers, Hugo Peyron, to find out how they grew from a small studio of two engineers into a game publishing powerhouse with successive smash hits on the appstores.